Cheenti

Amritsr SEO

Case Study

The Amritsr Restaurant

You Won't Believe How Amritsar increased its revenue by 800%
Follow These 5 Simple steps to increase your traffic and revenue

Dec 2019

About The Company

A fine dine-in restaurant serving Authentic Indian Cuisine in the heart of Bangkok. With 20 years of experience in the finest restaurants, The chefs at Amritsr Restaurant presents their delicacies to all the guests.

Outdoor Catering is their Specialty. The restaurant is available for private events, business lunches, dinners, cocktail parties etc. We cater to all kind of wedding receptions and much more across Thailand & UAE.

24-hours online food delivery services is available anywhere in the city.

CLIENT FEEDBACK

“Elixir Web Solutions have been co-creating our Digital strategy for the last two years. Their expertise lies in Search engine optimization, Social Media and Search Engine marketing. Their flexibility, quick response and dedication are three things why I would recommend them as digital marketing partners.”

 Maithily Sarkar

(Sr. Manager Marekting)

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

110.012%

Increase in ORGANIC TRAFFIC

Monthly Organic Traffic on the website has been increased by 110.012%.

SEARCH ENGINE
OPTIMISATION

CHALLENGE

In the past, Amritsr Restaurant’s website was not optimized as per the Google guidlines which made it non-user friendly. The major challenge was to improve organic traffic & rankings across India and generate leads. Most of the keywords were highly competitive.

OBJECTIVE & APPROACH

Increase organic eyeballs with the focus on generating leads

As the industry was new keyword research was crucial (distinguish between lead & informative keywords). Keywords were highly competitive, we recommended them a mixed set high, medium & low competitive key phrases. Implemented SEO changes on the website as per the latest SEO trends.

As a key part of SEO, we have optimized the content for their website and created new pages as per the targeted keywords. Also, we created generic blogs as per the user searches to drive informative traffic. Simultaneously, we started building new backlinks to improve the web prominence of the website.

SEO PERFORMANCE

Data Compared BETWEEN Aug 2019 AND nov 2019

ORGANIC TRAFFIC

Traffic increase from Aug 2019 to Nov 2019

Email & SMS Marketing

MAILERS

We have created various promotional mailers based on the different categories, products & Offers.

SEGMENTATION

Segentation is done based on Gender & Age-wise to target specific health-related problems. Targetted emails have higher conversion and open rates.

TRIGGERS

Various triggers were created so that automated mailers are sent from the system.

SMS

We integrated Whatsapp chat for quick and better customer interaction. It increased leads and improved communication.

RESULTS ACHIEVED

Conversion increase from July
2014 to October 2019

Return on
AdSpend

10X

Conversion
Rate

200%

Increase
Revenue

800%