The art of creating a good landing page is not rocket science, but it does require a little effort.
You first have to learn how to make a landing page that will take the customers in the direction they want. Creating a website landing page is far more than simply creating something that looks nice.
To make the world watch your landing page, you must demystify the process. How can you do that?
Read on to find out what we’re talking about.
How Do You Create a Quality Landing Page?
The first step is to determine what you want the landing page to achieve before getting started. For example, are you trying to increase your email list? Launch a new product? Offer a promotion for your subscription service?
Consider the message you would like to convey after establishing your goal. Whether it’s a product, a service, or even a subscription to content, you might be offering something, but how can it help solve someone’s problems?
After that, you can start researching keywords. Rather than typing in search terms for solutions to their problem, what do people type when they are seeking your sales, products, or newsletter?
Your creative landing page design will be ready to go once you have determined your objective, message, and keywords. Prepare a list of the elements you want to include on your landing page: a call-to-action button, a video pitch, and a form.
How Can Google Ads Help You Advance Your Business Goals?
By promoting your products and services online, in-app, in-person, and over the phone, Google Adwords can help your business succeed by increasing online, in-app, in-person, and over-the-phone sales, building awareness of your brand and influencing consideration of your products.
Creating an advertising campaign that targets your business’s objectives should be at the heart of every advertising campaign you create. Different types of Google ads can be used to show relevant ads to the target audience at the right time.
Furthermore, you can specify the goals you wish to accomplish, such as receiving more calls, driving more traffic to your website, or increasing the number of visits to your store. By customizing your ads, you can increase their effectiveness.
The efficacy of Google Ads depends on how you use the platform and your goals. Google AdWords offers a variety of mobile optimization options, including text-based and image-based targeting.
Check out the Google Ads Knowledge section to learn how to use Google Ads for your business.
Google Ads should be used to achieve your business objectives. Clearly state your objectives before starting. When you would like to optimize your Google Adwords for increased clickthroughs, you may want to remember that the people most likely to click on your Adwords are those who are already looking for your products or services. You may even find that they are specifically looking for your company when they search.
Your goals should take into account those customer behaviors. Examples of goals you can accomplish with Google Ads based on the type of targeting you can make:
- Enhancing the visibility of your business in a specific product category
- The ability to target specific groups of customers more effectively
- Enhancing online sales
- Driving more traffic to your website
- Lead generation
Your Google Ads campaign will be more effective if you know what you are trying to accomplish with PPC marketing.
How Does Google Determine the Landing Page Experience?
Google Ads measures landing page experience to measure the quality of the link between your ad and your landing page. Using a combination of automated and human evaluations, the platform analyses your post-click landing page to determine the experience.
It is important to understand that your page experience impacts your Ad Rank and, hence, your CPC and where your ads are displayed. There is a possibility that you may see less of your ads (or none at all) if you direct your users to disjointed, poorly designed, and slow post-click landing pages.
Bottom line: While you can choose how much you’re willing to spend on Google Ads, it doesn’t matter how much you spend. If you cannot deliver a user experience that aligns with your users’ expectations on your landing page, you will not see any profitable results.
Read Also: Ultimate Guide for Google Discover
Tips to Create High-Quality Landing Pages for Google Ads
Determine Your Goals
Defining your marketing goals will help you decide what you are trying to accomplish when creating quality landing pages. Are you looking for sales, form fills, email signups, mailing lists, etc.?
Do some competitive research once you have established what your campaigns and ad groups are intended to accomplish. Take a look at your competitors’ landing pages and see how you can design your own page by checking out some templates available.
A Relevant Page Is Necessary for Your Ad
Post-click landing pages should be extensions of the ad. Consequently, you should make sure the pre-and post-click experiences match relevance and message.
A user who clicks on an advertisement for a specific product should be directed to a dedicated landing page for that product-not, a generic product page or homepage that offers too many options and distracts them from getting what they intended.
Your post-click landing page should contain the same message as your ad, which creates relevance and increases the possibility of conversion. Make sure that your message matches the user’s intent and headlines, copy, and branding.
Keep an Eye on the Page Speed
Slow-loading pages are associated with a high bounce rate, a short average time on page, and a lower conversion rate.
In other words, make sure your landing page content loads instantly because the faster it does, the more likely your prospect is to view and convert to your offer.
The Google study finds that pages that take more than one second to load have a 32% higher bounce rate than pages that take three seconds. Also, a delay of even one second in mobile page loading time results in a 97% drop in conversions.
Prevent Common Mistakes During Testing
Testers most commonly make the mistake of not letting their tests run for an extended period of time and stopping after a single test.
Keep your eye on the prize and pull in as much data as possible before you declare one winner, then use the data you gathered to set up ongoing tests against the potential winners to determine and test the best possible advertisements and effective landing pages.
Enhance Credibility With Social Proof
The moment someone lands on your PPC landing page from a search engine, they aren’t certain they should trust your company. Through social proof, you can increase clicks and conversions.
Social proof is a powerful marketing component because of the positive influence when people discover that others have had positive experiences. Visitors to your site will see your brand has successfully produced satisfied customers.
Positive reviews are especially relevant to eCommerce websites, and positive reviews are vital to promoting their products.
Here are some examples of social proof you can use to show potential customers that your products or services are well-received:
- Case studies
- Reviews from customers
- Number of social media shares
- User-generated content
Ensure Your Pages Are Mobile-friendly
As Google emphasizes, mobile users should have a better experience. With initiatives such as mobile-first indexing, responsive ads, and Accelerated Mobile Pages, among others, the platform has taken steps to ensure advertisers take mobile landing page optimization seriously.
By 2023, PubMatic’s Global Digital Ad Trends report predicts that digital ad spending on mobile devices will reach a staggering $400 billion, representing 80% of global digital ad expenditures.
When someone clicks an advertiser’s mobile ad, advertisers need to make sure their post-click landing page is responsive and optimized for mobile use.
User-friendly mobile Web pages meet the basic requirements for a positive mobile experience. All devices are automatically formatted and restructured, no matter what size the screen is.
By contrast, mobile optimization focuses on designing every page element for the user’s experience.
Improve the mobile experience by:
- Getting rid of clutter.
- Sticky call-to-action buttons.
- Click-to-call buttons have been introduced.
- Copy that is clear and easy to read.
Provide Mobile Users With an Easy Navigation (and Conversion)
You should make your landing page intuitive. Visitors to your page must know exactly how to navigate your page and contact your enterprise. Considering that users will be accessing your landing page size from various devices, your landing page must be user-friendly and look flawless.
Your CTA buttons should be tailored based on what mobile users are searching for and how they are using your site. Just as they are prominent on the desktop view, make sure they appear on the mobile view.
You can capture mobile leads by enabling call extensions on Google Ads. The contact information on your website will be clickable, which will help mobile users contact you quickly. It will also strengthen the credibility of your company.
Decide What Your Unique Selling Proposition (USP) Is
Defining your unique selling proposition – After ensuring your ad and landing page template messaging align, provide a summary of what makes you unique. Let your visitors know why you are the best solution to the problem or “pain” addressed in the advertisement. It doesn’t matter what you’re offering, and a strong USP helps visitors to your landing pages see what you’re offering as the most advantageous choice.
Google Ads can be a great tool for driving sales, visitors, and brand awareness when they’re used correctly. However, you will have to set up your campaigns and ad groups carefully, write relevant copy and use advanced Google Ads features to align your campaigns with your business goals in order to reap the rewards.
That may seem intimidating to you, but if you need help, our PPC specialists are standing by to assist you. Get in touch with Cheenti- the best PPC management company, about Google Ads campaigns if you’re ready to roll.