- Google Analytics 4
- Universal Analytics
Google Analytics 4 | Universal Analytics | |
$3999 /year | ||
Interface | A fewer number of reports appear in the sidebar. Analytical reports for users and events can also be found separately. | More information about this Google Analytics property is available on the sidebar. The property does not separate user analytics from event analytics. |
Tracking | In the GA4 property, tracking will be based on event numbers. Events are what constitute an interaction. An administrator can specify which metrics to track, such as Page Views, Session Start, Form Submission and First Visit | Hit-based tracking is used by Universal Tracking Property. It includes: Social Media Hits, Page Hits, Event Hits, E-commerce Hits |
Events | With Google Analytics 4, you're free from values, labels, categories, and actions. Among the events is the Automated event collection, Parameters that need to be added to enhanced measurements, Login, Share, and Sign Up are recommended events, Customized Events | The Universal Analytics Property tracks events, but not all hits are considered events. Examples include: Category, Action, Label , and Value |
Objectives | There is no measurement system in Google Analytics 4. The admin can, however, label some events and set their values. It allows the user to create a custom event and track the necessary insights. | For Universal Analytics Property, you can track conversions and goals as well as events. |
Views on the page | Four page views are tracked by Google Analytics through the page_view event. | Pageviews differ in Universal Analytics based on their attributes: Page_path Page_attributes Page_title |
Sessions | A session is referred to as an event in Google Analytics 4. It measures the duration by measuring how long visitors spend between the first and last event. | The whole time a user spends on your website is a session in Universal Analytics. Sessions can have the following components: Page Views, Interactions and Conversions. A user's session will still be counted if they act while inactive. |
E-Commerce | GA4 setup is more robust when it comes to e-commerce tracking compared to UA. There are more robust and compatible parameters. | The Universal Analytics tag must be configured properly to provide data related to e-commerce into the analysis phase. | Buy Now |