Google predicted the future, and it is mobile!
This means that mobile searching on phones is where the future is headed, and you should be prepared.
What it means to you is that Mobile SEO Optimization is more crucial than ever. Mobile optimization is vital to SEO rankings, and its importance grows as more Generation Z millennials begin to search on the internet and purchase products. If you’re not doing a good job with mobile optimization, you could be losing half the potential traffic.
If your website isn’t properly designed for use on mobile, then you should be sure that this will adversely affect your SEO ranking factor. Let’s take a closer look!
Why Is Mobile SEO Important?
The importance of mobile SEO and traffic is growing at a rapid rate. Mobile devices generate more than 58 % of Google searches. If your site can be optimized to run on smartphones, it’s more likely for Google to show your site’s content to the right viewers.
The Google mobile-first index algorithm was released in 2015 and used since then. It is one of the most revolutionary algorithms that reward businesses that optimize their websites for mobile users in particular. This means that, even when your company offers top services and is SEO-optimized, but it’s not mobile-friendly, it shouldn’t take long for Google’s algorithm to reduce your website’s performance.
How Does It Work?
Website optimizing for mobile devices speeds up your website and improves the user experience, and boosts engagement with your audience, as well as a fantastic method to attract customers who remain loyal to your company, improve the number of conversions you get, and boost your profits. With over 40 % of transactions taking place through mobile devices, businesses can’t avoid mobile-friendly seo being a major source of revenue.
How Does Mobile Optimization Affect Your Seo?
- Your website must be mobile-friendly, as over half of internet traffic worldwide originates from mobile devices.
- Google places a high value on mobile page load speeds as a primary metric for making a decision on your website’s ranking. This is important since 94% of search engine traffic is generated by Google.
- Google provides free online tools to help you assess the accelerated mobile pages of your site and gives guidelines to help you improve it.
There are a few aspects of digital marketing that are as crucial as driving traffic to your site and landing pages. And, very few of the elements that can bring in new visitors are vital in achieving high rankings on Google and other search engines. Businesses can increase their search results page (SERP) rankings by optimizing content and websites. This is referred to as organic SEO, and it is quite efficient.
Thus, SEO by an experienced digital marketing agency is now an essential concern for all companies, big and small.
Coming to mobile SEO! As discussed earlier, with the increasing amount of traffic coming via phones, Google has shifted its emphasis to mobile-friendly optimization of websites. If you don’t have an optimized mobile website, all of your search engine optimization efforts could be futile.
Improved User Experience = Improved Rankings
The way people perceive your site is more important than the number of times they visit. Search engines closely monitor visitors to and from your website through their result pages and determine everything from users’ satisfaction to the relevance of your website’s content to the search results.
Even if mobile users land on your website that isn’t optimized via result pages, in the event that the user experience isn’t as great, it could send negative signals to search engine crawlers. Such indicators as bounce rates inform Google and other search engines that your site isn’t suitable for them, which could result in lower rankings in mobile searches.
Optimized Site Has Faster Page Speed
The speed of any site will significantly impact how it does with the general public and also how search engines see it. Apart from affecting user experience (responsive sites that take more than two seconds to load have significantly more bounce rates), slow websites could be harmful to SEO results.
Mobile users in particular – typically those with slower connections won’t wait for long for your website to load. Optimizing your website’s speed for this audience will ensure that you keep the most traffic, make more sales, and enjoy the benefits of a stellar mobile SEO strategy.
7 Tips to Improve your Mobile SEO
1. Local Search Optimization
Local SEO is an integral part of your complete SEO strategy. Make sure that your website websites are designed to be optimized for local mobile search.
If your company is operating across more than one geographical region, you are able to make different websites to cater to different locations and then optimize them for particular regions.
Integrating local schemas into your code can help search engines better understand your company’s presence and the nature of your business and make it easier for prospective customers to locate your website.
Also, creating the Google My Business page and adding your business to local directories can help you make your websites more optimized to be local-friendly
2. Separate URLs for the Mobile Version
When businesses optimize their websites for mobile, most will set up another mobile URL. This lets you create an individual experience for those who visit your site on mobile devices. By creating an additional mobile URL, you can build a second site optimized for mobile users.
“m.website.com” or “website.com/mobile” are common examples of mobile URLs. When users access your site via a mobile URL, they’ll see a mobile-friendly version of your site. This adaption allows users to browse your website.
3. Choosing Long-tail Keywords
To determine whether the keywords generate traffic, make sure you’re using the keywords which will be utilized in the title of your content.
They should fall within the subject matter and be designed to attract traffic. To determine whether the keywords are able to bring traffic, ensure that you use the appropriate tools to calculate the monthly average searches as a mobile-friendly test.
Because long-tail keywords are more difficult to be ranked for, you may have a higher chance of receiving traffic to your blog posts more quickly than your pillar’s web pages.
When you link to these sites within your content, it allows readers to click on the page and provides the page with a second link, thereby gaining more authority, increasing ranking.
4. Create a Clean, Simple Navigation Bar
Navigating your website is crucial to how users access and find information. User frustration and site abandonment may occur if your site’s navigation is difficult to use. Build a mobile-friendly navigation system to ensure you’re creating the best experience for your audience.
When creating mobile-friendly navigation, hamburger menus are the best choice. The hamburger menu appears with three lines at the top of the page.
6. Meta Descriptions and Meta Titles
Meta descriptions and meta titles for mobiles should be fewer characters than the standard limit of 70 characters for titles and 160 characters for descriptions for structured data. It is a good idea to start with the most crucial information, like the keyword you’re most interested in, since the elements will be cut earlier on mobile search engine result pages (SERP) as opposed to desktop SERPs.
7. Avoid Using Popups
Pop-ups that appear on websites for desktops are normal, but they are the impression of sluggish interaction for users on smartphones. This is especially the case on smaller screens of the mobile phone.
Google even introduced an algorithm that penalizes websites that make use of pop-ups. Try using text hyperlinks instead of popups to ensure you don’t suffer any penalty, enhance your user’s experience, and increase revenue. An experienced mobile game marketing agency will assist you in determining the best strategy to engage your users without the need for pop-ups.
In this age of mobile-first, your business cannot afford to overlook mobile users. It doesn’t matter if your website is mobile-friendly, but you’d like to make it better, or you will be struggling to catch up in getting mobile visitors, and staying up-to-date with the algorithms of search engines’ approach to mobile-friendly websites is crucial.
If you’re not sure what you should do to begin implementing these mobile SEO tips, reach out to an SEO agency for assistance.
Our team of experts at Cheenti can assist. With more than a 2-decade of expertise, we can help you achieve your marketing goals with the help of an effective SEO strategy for mobile that will bring more mobile traffic to your company.