The market size for E-commerce transactions was approximately $7 million in 2004, according to a study. During 2014, the figure reached $3.4 billion. As of now, by 2027, the global e-commerce market is forecast to reach $ 4.28 trillion.
These data points make it evident that ranking higher than your competitors on Google is crucial. The problem is, what if you don’t know how to optimize your e-commerce site for SEO so that it gets traffic organically? If you miss out on clicks, you probably also miss out on sales.
Whether you’re starting with a new site or improving an existing one, this complete guide will provide you with valuable tips and tricks for eCommerce capabilities, making you an SEO-savvy businessperson.
What do you mean by Organic Traffic?
Visitors who land on your website due to an unpaid “organic” search are considered organic traffic in contrast to paid traffic, which refers to all clicks from paid search ads. Organic visitors to a website arrive through a search engine, such as Google or Bing, instead of via directed links from another website.
The search engine optimization (SEO) method capitalizes on organic search engine traffic to improve the authority of a website. A variety of SEO marketing techniques are applied, including high-quality and relevant content on the website to boost ranking for target keywords. It is also known as free traffic since it is acquired from search engines, and that is the type of traffic most website owners want.
Why Ecommerce Websites Need SEO?
No matter the size of your company, whether you are a bootstrapped startup or a Fortune 500 firm- SEO is essential to optimize the profitability of your e-commerce website and to stay ahead in the competition. But, in case you have not jumped onboard yet, you are behind the times.
You can leverage organic SEO for e-commerce to scale your online store by leveraging these benefits. Let’s dig in!
Online visibility for your website
Globally, consumers rely on online searches for making purchasing decisions. In addition, 36% of Internet users use search engines for research on a myriad of general topics.
It is needless to say that various search engines account for a considerable portion of on-site traffic.
Google indeed drives the most traffic to websites based on the user’s search. SEO for eCommerce sites boosts your visibility to search engines and ensures that your site is visible to your target market. Additionally, increased visibility will boost the profit percentage as well.
A cost-effective approach to growing your business
Growing an online business requires a strong SEO strategy. You can quickly draw large amounts of organic traffic to your site without paying for it when using the right strategy. An SEO consultant can guide by integrating SEO into an overall marketing strategy, tying it into other marketing activities such as content marketing and social media marketing.
Thus, It can be cost-effective for a company to increase website traffic when delegating the strategy to a skilled eCommerce SEO company.
A high return on investment
According to INC, an eCommerce marketing campaign with SEO yields the highest ROI. Therefore, a good SEO strategy could provide your business with targeted, measurable results. As long as you maintain your SEO strategies, the results will always be long-lasting. This ensures that a majority of your traffic flow to your website is converted into customers.
SEO will grow your business in both size and search volume along with great ROI (return on investment) when the asset is nominal compared to the results you will get in the long run.
Enhancing the user experience
Intense user experiences drive conversions. SEO has the potential to help your website become more user-friendly by understanding shoppers. That, in turn, can increase rankings.
Keywords provide insight into shoppers’ preferences. It helps to understand shoppers’ thoughts or feelings regarding their desires using the same data. Enhancing their experience on your site can be done by using their keywords.
Also, a quality user experience with the help of SEO is a crucial credibility factor, especially for Google.
Difference Between Ecommerce SEO and Local SEO
SEO for local businesses and SEO for e-commerce businesses are two separate concepts. However, frequently used interchangeably due to a lack of awareness about the differences between these terms.
Ecommerce Search Engine Optimization
E-Commerce SEO helps you make your online store visible to prospective customers in various search engines results pages. The main components in this type of SEO are optimizing your brand headlines, product descriptions, inbound link building strategies, metadata, and navigation structure for search engine results.
You need to develop web pages for each product to attract more web traffic to your website. Optimizing the eCommerce website search engine performance can attract new potential customers and can generate organic traffic. In addition, it enables you to sell your products and services internationally, increasing your revenue and enhancing your business growth.
Local Search Engine Optimization
SEO for local search engines is somewhat similar to standard SEO. You can achieve higher placements on various Search Engine Result Pages by implementing Local SEO to improve your site’s ranking among online visitors searching the relevant keywords.
The best way to achieve local SEO is to present the best platform or website in front of searchers to fulfill their needs and requirements, which can only be accomplished through geotargeting. Simply put, local SEO refers to the process of optimizing your website so that it is even more helpful to the local audience.
Top 7 Tips for driving Organic traffic for Online Stores
Creating a web store is one thing. But driving organic traffic to it and converting website visitors into customers is a whole different story.
If you want organic traffic to your online store, you need effective eCommerce SEO marketing. However, why should you be concerned with organic traffic?
Search engines are the most popular sources of information because people rely on them when in need. For example, almost 80% of consumers rely on search engines for product information and online purchases.
So, if you don’t optimize your online store for organic growth, you’re likely missing a significant chunk of potential customers.
To help, we have put together a set of practical tips that you can put into practice with ease to achieve your SEO goals.
1. Finding the Best SEO Keywords to Generate Organic Traffic
Identify the types of keywords customers are searching for by carrying out keyword research. Finding keywords is one thing, but using them correctly is another. For keywords to be used effectively, you should have keywords that you would use regularly. To run a successful online store, you must select the right keywords. Especially long-tail keywords.
Long-tail keywords may not generate a tremendous amount of traffic, but the traffic will be high in quality. In addition, these are users seeking specific solutions, so answering their query increases sales opportunities.
2. Keep an Eye on Your Competitors
When you want to win, you should understand what your competition is doing. Analyze the keywords that drive traffic to the sites of your competitors.
Use the product categories on their pages to determine which keywords drive the most traffic to their sites. In addition, it is possible to find out your base keyword information with tools like Google Keyword Planner.
3. Optimize Your Site Architecture
Optimizing the architecture of your website is another critical eCommerce SEO strategy that should be implemented. Well-designed websites are easy to navigate. In the same way, it also helps improve your search engine rankings.
Users and search engine crawlers can easily find those pages since it becomes easier for them to find them. Ensure that your website architecture is designed so that users will have to make the fewest number of clicks to access the pages they want.
4. Improve Page Speed
Page speed is a critical factor when it comes to SEO. Google already rates websites based on their loading speed. You should, then, either optimize your website for speed or improve it to enhance your ranking.
According to a study by Deloitte, the conversion rate of eCommerce stores increased by 8.4% for every 0.01second improvement in page loading speed. In the meantime, the average order value rose by 9.2%.
The results show that page loading speed and organic growth are directly related. You should begin by checking how fast your current page loads. This will show you a variety of fixes you can implement to make the page load faster. Adding these fixes to your website will speed up its loading time.
5. Make the most of your social proof
Due to global digitalization and the increase in internet usage, social proof has never been more relevant. Social proof is a way for online businesses to leverage the opinions of their customers and reach a wider audience.
For eCommerce SEO, social proof is a crucial consideration that influences customers’ purchase decisions. It revolves around the idea of an online site seeking approval through user activity.
Consumers feel more comfortable shopping online if they can find reviews of products, shareable links, etc. By featuring this type of content on your website, you can increase sales and conversion rates.
6. Optimize Your Online Store for Mobile
Most eCommerce store owners optimize their sites for desktops but don’t take into account other devices. Your visitors will leave if this occurs as it will result in a bad mobile user experience since mobile-friendly websites are 51% more likely to be trusted by potential customers.
As a result, mobile optimization is essential to obtain more visitors to your online store. In addition, Google has now shifted to looking at mobile-first websites, which means that it will rank mobile-friendly higher than those that are not.
7. Hire an eCommerce SEO agency
When working with an SEO initiative, it is essential to remember that the process must be done correctly to benefit from it.
Ecommerce SEO services have the expertise and knowledge to give your site the best possible search engine performance. Their professional team possesses experience in handling different types of clients, mastering the latest tools, and building strategies to deal with the ever-changing SEO world.
There’s one agency that specializes in eCommerce SEO services that hold a proven track record: Cheenti.
How can Cheenti help in getting the right audience on your Ecommerce website?
To ensure that you are among the first to appear in search results for new online businesses, Cheenti works hard to ensure your website is among the top positions.
The higher your retail website ranks in search engine results, the more leads you’ll attract. Our SEO experts utilize their eCommerce knowledge to help create an online presence for eCommerce businesses and direct customers to your online channel.
Cheenti, as an eCommerce SEO agency, aims to maximize ROI and results in SEO through a structured process, which includes:
- Assessment & Research: Analyzing the competitive landscape, establishing goals and site structures, identifying key terms and benchmarks.
- Site Evaluation: Monitoring and reporting site performance, along with making informed recommendations and determining ROI.
- Execution: Search engine optimization of website pages and implementing best practices.
Cheenti’s SEO services aim to ensure that your SEO efforts generate measurable results to facilitate your business objectives, regardless of whether your goal is to increase the number of customers, brand recognition, sales, or conversions.
Aiming to get hundreds of visitors or even thousands of visitors on your website every month is only possible with eCommerce SEO.
The simple act of SEO can generate ample extra sales in reasonable periods.
Optimizing your shop will make it rank higher in search engines, which means more traffic and sales. With these tips, you’ll become leagues ahead of your competitors.
Keep in mind that SEO is not a one-time activity. You will need to constantly work on your eCommerce website to ensure the search engines index it accurately and see that it is ranked higher than your competitors.
Having Cheenti by your side will enable you to reap the rewards of eCommerce SEO while maximizing your exposure. So get in touch with us, and we’ll help you through your search engine optimization journey.