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Does Website Hosting Impact SEO Performance?

Search engine optimization is all the rage in today’s world. Businesses are eager to have their websites appear high on Google search results pages. A website that does not rank on Google’s first search results page will likely go unnoticed. Google, along with other search engines, is the primary source of most of your website traffic.

Business website hosting setup on high-quality servers works faster and more efficiently, which makes them more likely to rank higher for Google searches. A website host’s SEO can have a significant impact on a website’s ranking in Google searches.

This is the answer to the commonly asked question. Your website’s ranking in search engines affected by which web hosting providers chosen. Therefore, you must make an informed decision.

Why Is the Hosting Server Location Important?

Many people, IT companies, and organizations who need web hosting have come to believe that the server location is not an important aspect of website hosting. This is far from true. The truth is, there are many benefits to server location when hosting a website or blog.

Speed Is Affected by the Server Location

Data transfer speeds will be faster if the server’s location is closer. This means that your website will load much faster if the server is closer to you. Most visitors don’t want to wait for websites to load.

A smart choice in server location selection is essential for website owners. It is important to do your research about the geographic location of your customer base.

Location of the Server Impacts Compliance With the Law

Servers for hosting websites from a foreign country have legal implications. Before storing any personal data in such regions, you should comply with all regulations.

Some countries may limit the storage of sensitive information on the servers. Financial consequences may result if you don’t comply with these laws.

Before you use servers located in certain countries, it’s important to familiarize yourself with the data laws. Search engine rankings can drop if your websites aren’t available to users for non-compliance.

Server Location Impact Seo

SEO’s impact on server location is a controversial topic. The current impact of server location on an aspect such as website SEO is unknown. It is believed that the server location can affect the SERP rankings of websites.

For instance, the effectiveness of SEO strategies targeted at Ontario affected if the server is located outside Canada. No one knows how the Google algorithms affect your website’s ranking impact.

How Search Engines See Server Locations

Google is one of the most popular search engines. They have their own standards that rank websites. Google’s search algorithms consider many factors, such as relevancy and usability, sources’ expertise, location, and other settings.

Matt Cutts (ex-Google Search Quality expert) was asked if the small business website hosting server location affected page rankings. Cutts responded, “We try to deliver the most relevant results to every user in each nation. It is important to consider the location of servers in terms of their IP addresses”.

Google and Bing have adopted a globalized approach to geotargeting in search engines such as Google. Companies with SEO website hosting servers outside the country can set a target nation using webmaster tools.

If you don’t specify the target nation, the search engine will use other criteria such as backlinks, server IP address, and content.

Google now uses the ccTLD, or country code top-level domain, to determine server location. Google search results are determined by relevance. You will be ranked higher if you have a website that is specific to a particular region with potential customers.

Site speed and response times are affected by server location.

Is Shared Hosting Bad for SEO?

SEO is a daunting task. SEO can be complicated. Many factors influence your website’s search engine rankings. Because more than 90% of people never search engines on page 2, ranking your content on the first page is the ultimate goal. Although we know a lot of ways and techniques to improve the SEO of your business, are there any negative factors?

There is some debate about whether shared hosting SEO can affect your website’s ranking in search engines. The short answer?

No. You can choose between shared web hosting and web hosting plans. Although shared hosting is not likely to negatively impact your website’s SEO, it could affect your SEO if your user experience is poor. It does not affect your website’s search engine optimization.

You want a website that provides a great user experience. If one thing is causing you more problems than you think, it can sometimes be worse than you think. It doesn’t matter what kind of shared hosting you use. Your website’s SEO will be excellent as long you use, research, complete, and maintain a good track record.

These two factors have become a myth in the SEO industry because people often associate action with causality. Let’s suppose that sharing hosting had an effect on one ranking factor. People could then use the same shared hosting information to impact SEO negatively. Realistically, your company can still achieve higher rankings if you know the importance of shared seo optimization website hosting has for your website.

Best Option for Small Business Website Hosting

GoDaddy

It is most likely the best business website hosting company, GoDaddy offers an all-inclusive solution for companies that want it all. You can access all aspects of your online marketing strategy from one platform, including hosting, field names, e-mail addresses, and even field names. This platform is affordable, but it can be a good option for companies that need to keep things simple.

Namecheap

You might not be familiar with managing your website if you are a beginner. The best web hosting service for small businesses is the one that offers round-the-clock technical support and is willing and able to do whatever it takes to ensure your site runs exactly the way you want.

Namecheap is a leader in this area for small business owners, providing 24/7 chat support. Their web hosting prices are very competitive, as their name suggests. No question is too big for Namecheap’s technical support team, who will even step in to make the necessary changes for customers if they lack the technical knowledge.

Cloudways

Cloudway’s WooCommerce platform is optimized for speed and conversions. Site migration is available at no cost and comes with a 60-day money-back guarantee.

Their E-commerce Starter Bundle offers a complete plug-and-play solution to launch an online store. It contains all the preinstalled plugins needed to launch, manage, and design your eCommerce store.

HostGator

You might consider dedicated server hosting if you require more than just a website where customers can find you online. HostGator may be the right website hosting company to help your small business.

Dedicated server hosting is when you have your own server in a company’s network. Instead of sharing server space, you will get your own server and all the software and customer support tools needed to keep it running smoothly.

HostGator also offers a wider range of introductory-level hosting options, which are comparable to other providers in terms of both pricing and services.

InMotion

InMotion offers unlimited bandwidth, which is something that few web hosting companies offer as part of their low-cost options.

It offers a wide range of services at an affordable price. InMotion’s hosting packages include SSL certificates for free. This is a great benefit for businesses looking to explore eCommerce options and provide security for their customers. This makes them a strong contender for the best small business web hosting site.

DreamHost

WordPress endorsed DreamHost and is the best website hosting for seo. The company’s shared hosting plan includes a drag-and-drop WordPress builder, 200+ starter sizes, and real-time SEO suggestions. Unmetered bandwidth and unlimited email addresses included in the plans.

DreamHost also offers Remixer as a website builder. Or you can choose from a variety of other site builders such as Shopify, Zen Cart, and Drupal. You’ll also have unlimited bandwidth and disk space.  Your site will be up and running in no time.

Final Takeaway

Each company is different, so your small business website hosting solution should be tailored to meet your requirements. Cheenti is a top-ranked SEO service and hosting company in the U.S. with over 20  years of experience servicing businesses of all sizes.

We offer reliable web services that include web design, blog writing, and custom website design. For assistance in choosing the right hosting for your business, call +1 704 1120 771 or complete this form.

About Author
Preeti Malik
Preeti Malik
Marketing is something that is running through my veins. I am a person who has free spirit when it comes to designing and flexible mind when it comes to understanding the requirements of the business. Creating innovative, adaptive and data-driven digital marketing plans is my strength. Helping brands to connect and engage with their audience in the most compelling voice. Handling paid and organic search, social, content, retargeting, performance display, email marketing campaigns for more than 9 years.
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