It’s time to dig a bit deeper into Google Analytics. Here are some Google Analytics FAQs listed by one of the top digital marketing company in United States to explain website user behavior:
1. How do you know how many repeat visitors a site receives?
Google Analytics gives you this information under “Returning Visitors.” It’s located right underneath “New Visitors.” The returning visitors will add a session to your total number of sessions for the specified time. What we cannot know is how many times each returning visitor accessed the site. So, it’s possible that one returning visitor accessed your site 2 times and another accessed it 15 times. But there is a lot more information you can use to see what people are doing on the site.
2. What is the difference between bounce rate and exit rate?
One of the first behavioral metrics one can analyze is the bounce rate vs exit rate. The SEO agency in the United States defines bounce rate as visiting a site and then hitting the back button to return to the referring site. The exit rate is when someone uses a site by going from one page to another and then decides to leave. When people bounce from a site, it usually means they did not find what they were expecting. Every visitor will eventually EXIT a site but depends on which page the visitor was on before exiting. For example, if your visitor exits after requesting a quote or if he/she exists on the request a quote page then that could be a problem with the copy of the layout of the page.
3. What is the difference between users and sessions?
When you look at the traffic data for your site, you will see two numbers identified as “users” and “sessions”. Users are the number of people who have come to your site. Sessions are the number of times your site has loaded for people. To explain this further, let’s say John comes to the site, buys a product, and leaves. This would show in Google Analytics as one user and one session. Johnny may come to your site, find a product, decide to leave the site, and then come back again to make a purchase. This would show as one user and two sessions. The numbers you see are the total users/individuals that have come to your site during the specified time and the number of sessions is how many times all of those users accessed the site.
4. How does Google Analytics track conversions?
As per one of the top SEO agency, conversion refers to making a purchase, filling out a contact form, signing up for an email newsletter, or taking another action that moves them through the sales process. The way Google Analytics tracks conversions is via Goals. After creating the goal, you’ll have to wait for it to start tracking what users do on your page. Knowing how many people convert will tell you which marketing strategy is most effective.
5. How does Behavior in Google Analytics help you?
The behavior section is great if you want to see where people go on your site and where they exit. You can track the number of people who go from the homepage to another page, and then another page. You can use this information to come up with reasons they may be leaving for the site. For example, if there are a lot of users exiting the site from a product page, there’s something about that page they don’t like. It could be anything from the price, the image of the product or something about the content. This information can be used to adjust the page to see if you can increase conversions.
For example, you see a lot of people go till the end but never convert. With this information, you can examine that page to see what may be the cause. If people go from the service page to the contact page, it must mean they have the intention of contacting you. There must be some problem on that page. You can consider the wording of the copy on that page or the length of the contact form. Some people won’t complete forms that request too much information, so you might consider making a form shorter to see if the page converts better.
Want to know more about Google Analytics? Contact the top digital marketing company.