What are Long-tail Keywords?
Long-tail keywords are three and four keyword phrases that are very particular to whatsoever you are selling. Whenever customers use a specific search phrase, they are inclined to find what they are visiting to buy.
In virtually every case, such precise searches are much more likely to convert to sales than general generic searches that tend to be geared more toward the sort of research that customers typically do before making a buying decision.
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when closer to a point-of-purchase or using voice search.
They are a bit counter-intuitive initially, but they will be hugely valuable if you recognize how to use them.
Managing long-tail keywords is just a matter of building better communication lines between your business and the customers who are already out there, actively buying what you provide.
You are visiting to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you are doing is better: more focused, more committed, and more desirous of your services.
Long-tail keywords’ definition can be a crucial distinction because many phrases comprise 20 or more characters that are not a part of the long tail because they account for many searches a day.
This distinction of a long-tail keyword phrase is even more critical within the age of mobile and the Internet of Things (IoT) because more people are speaking their search phrases with linguistic communication terms.
How long is a long-tail keyword?
Even though few people look for specific long-tail queries, long tails structure a big chunk of all the Google searches later you add them together.
Long-tail keywords do not get searched the maximum amount as other, more popular terms; usually, they are precise. Most top long-tail keywords are at least three words long.
Why are Long-Tail Keywords important in SEO?
Long-tail keywords matter because they convert better. After all, the people trying to find them know just what they require.
And by targeting those keywords together with your content, you will give them what they are searching for. As an outcome, all those long-tail phrases make more revenue.
Long-tail keywords can even facilitate your creation of new content for your site.
If you have a blog with content that does not rank all right for significant keywords, long-tail keyword research the variations of that topic to brainstorm what people are also trying to find that belongs under its umbrella topic.
Long-tail keywords can allow you to put in writing content that may cover the competition to rank within your niche.
Why is it essential to do Keyword Research?
Keyword research is the method of obtaining the keywords for your business and knowing how you are ranking or could rank for these keywords on Google.
There are many reasons why seo keyword research should be at the forefront of a digital marketing campaign. Here are a number of the foremost crucial reasons why:
- Knowing your keywords helps you to grasp your brand and your business. What are you selling? What are your services? If you do not know this, identifying your keywords can facilitate your to know who you are.
- Keyword research can provide you with vital information, like where you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for.
- Keyword research can tell you what people are attempting to find instead of what you think they are looking for.
- The search engines can only rank your site if they understand what your business is. Targeting keywords on various pages of your site indicates Google can then rank you for those keywords.
- Recognizing keywords to use in blogs and outreach can direct traffic to your site.
- Keyword research is the start line for any digital marketing campaign, but it should be an ongoing process. You ought to frequently check your keywords and be told how you are ranking compared to your competitors.
After your keyword research, create content and pages centred on those keywords. Combined with various other SEO strategies, this may facilitate your ranking and acquire people finding your website.
Are long-tail keywords helpful in voice searches?
When trying to find information via Voice search, people behave as if they are speaking to an individual.
Most folks would not use short, choppy keywords. We will ask questions and use long phrases.
It is wise to use more conversational keywords and phrases that folks use while speaking, not typing. Essentially, these are long tail keywords but phrased within the way people talk.
Key phrases containing quite two words face less difficulty (or competition) and supply higher chances to rank at the highest.
As already mentioned, people tend to use questions for voice search together with long phrases.
For instance, when typing a question, someone will likely use the top relevant keywords and write something like “the best coffee in NYC.”
The voice search results, on the opposite hand, sounds way more natural.
First of all, as your voice assistant, you would start with “Hey Siri…,” “OK, Google,” etc. These phrases cause you to think you are communicating along with your device, not just conducting a keyword-based query.
So when trying to find the most straightforward coffee, you are presumably to ask a question: “Hey Siri, where am I able to drink the simplest coffee?”
To find out what questions your target market may ask (and not spend an excessive amount of time doing it), you will use tools like Answer the general public or Serpstat Search Questions.
Using our tool as an example, you would type the word or phrase best describing your content topic. From there, you would be shown how people usually explore that topic.
know more about how to optimize voice search
List of Best 5 Tools for Keyword Research.
SEMrush could be a complete SEO tool suite to hold out keyword research and improve your SEO rankings.
Using the Keyword Overview tool, you will type in a keyword and obtain a complete picture of everything you would like to understand.
This includes what percentage people seek for the keyword (monthly search volume), whether it is growing in popularity or becoming less popular (the Trend), and far more.
You will also try Google Ads that use that keyword in PPC advertising (pay-per-click ads).
You can also type in any competitor’s website within the Domain Overview to determine their organic search terms, keyword data, and other organic traffic metrics.
If you click on the Organic Research tab, you will be able to see relevant keywords, your competitor’s program ranking positions (SERPs), the traffic value (CPC), and more.
Their full suite of tools can facilitate your content marketing, digital marketing, social media, and more.
AnswerThePublic works a touch differently from most other keyword research tools. They present keywords during a friendly visual format, although you will also see them in an exceedingly list or download a .csv file of results.
If you are just getting started with SEO and keyword research, this can be an excellent tool because you do not even create an account to use it. Just type in your keyword and take a glance at what comes up.
AnswerThePublic’s question wheel, showing the keyword WordPress Themes and many of the questions. This will show what content is ranking for those terms and whether there is a featured snippet.
The free version of AnswerThePublic may be an excellent resource for bloggers. However, if you perform a keyword search daily, you will need their pro plan.
Ubersuggest could be a free tool from Neil Patel that provides search volume data, keyword suggestions, a concept of how difficult your keywords are to rank for (keyword difficulty), and more.
As well as seeing plenty of suggestions for related keywords, you will be able to view a table of the highest 100 Google results for that keyword, with estimated visits, several backlinks, a site score, and a complete number of social shares.
It also shows content associated with your keyword under Content Ideas, listing estimated monthly visits, backlinks, and several shares on Facebook and Pinterest.
If you sign into Ubersuggest together with your Google account, then you will be ready to get more keyword suggestions, daily rank tracking, and personalized SEO suggestions.
UberSuggest also comes with a Chrome extension which will facilitate the improvement of your workflow.
Ahrefs is another popular keyword research tool that gives similar features to SEMrush. Using Ahrefs keyword explorer, you will develop keyword ideas by typing a keyword into the search box. You will then see a complete list of keyword suggestions.
You can also use Ahrefs to determine the keywords that your competitors are ranking for (but that you are not), so you will be able to create new content pieces targeting keywords associated with those subjects.
Another excellent competitive intelligence functionality that Ahrefs offers is determining new keywords and keyword movements in search queries.
Both SEMrush and Ahrefs offer many other valuable tools, like reports that find broken links on your site, PPC keywords for AdWords, and more.
Google Keyword Planner
Google’s Keyword Planner is de facto designed to be used by advertisers who want to run their ads on Google. However, it is still an excellent tool for SEO, and in contrast to other paid tools, this can be unengaged to use.
To access it, you will need a Google Ads account. If you do not have already got one, you will have to create one and enter your payment details, but you do not have to run an energetic campaign or purchase anything.
Once you have access to the Keyword Planner through your Google Ads account, you will type in any keyword and consider data for (very approximately) the number of monthly searches.
You will also see an extended list of related keyword ideas, which you scroll through or download.
Keyword research thus plays a significant role in ranking any website over major search engines like Google. But, if the correct procedure is followed, there is always a chance of getting better results and increased traffic on the website.
Now that you understand how vital your long-tail keywords are, you wish to begin your research and keyword analysis.
It may be daunting initially, especially if you do not know what keywords you would like to rank for. Thankfully, some fantastic tools and resources out there may help with your keyword research and analysis.
Remember that the majority of humans do not type as they talk. There is a difference between a typed search and a voice search, which difference is vital when it involves creating and creating content after voice search optimization.
Comscore predicts that, by 2020, 50 percent of all online searches are made by voice. This is not a passing trend – without voice search optimization, businesses will lose their chances of ranking highly and gaining conversions.
Cheenti is coming up as the best service provider in the market, leaving all competitors behind to render top-notch quality services to its clients. If you ever feel your business is not getting as much traffic as it should, our team of experts is always happy to help you and your business grow.
We and our exclusive ideas are just a call away! Our experts never miss a chance to accept new challenges and set a new bar for the expectations.
We all have gotten used to that marketing, and its branches are tightly associated with capital, finance, business, economics, and other categories. However, it is going to be crucial for different spheres.
Thus, education is amongst them. The education sector has experienced multiple developments and transformations in the current years. As the digital world has such a powerful influence, it should not be surprising that digital marketing is said to education.
Digital marketing for educational institutes helps to succeed in students and their parents. The education sector effectively adopts trends and technologies for the optimization of selling.
The increased use of the web and digital media has been a profound influence on education. The education sector has revolutionized because the bulk percentage of scholars is that web users.
The concept of the digital marketing strategy for educational institutes features a direct implication that educational institutions and colleges utilize online and cell phones to attach with more students.
And digital marketing is the best strategy that the tutorial institutions will embrace to succeed in bent prospective students. Digital marketing for education is becoming a promising platform thanks to the rise of the web and digital media within the education sector.
This sector has transformed entirely, often partly thanks to the widespread access that folks have thanks to the web. Therefore, educational industries should keep this in mind and work on their digital presence to succeed in an excessive number of scholars & parents with ease.
Before joining a university or an establishment, tons of individuals have the habit of checking out the simplest ones using google search and Facebook.
The advantage of using digital marketing strategy for higher education is that the aspirants get the thought about the courses and quality an institute or a tuition centre provides, which may encourage the scholar to possess a try at the nearby and affordable places.
It is easy to share previous students’ reviews, and their thoughts can make an enormous difference in the scholar’s mindset using social media. Plus, the scholar can guess the method by the Institute will teach.
Following are the seven benefits of digital marketing services for the education industries:
Digital marketing is hugely cost-effective; it’s the simplest medium to draw in a broader audience at little to no cost. With the assistance of an educational marketing agency, the institution can get excellent results with smaller investments.
Higher education digital marketing may also avail services like program optimization, social media marketing, mobile marketing, and email marketing.
It implies that educational institutes can specialize in a more influential audience at a coffee cost and achieve more significant benefits.
Compared to traditional advertising approaches, the bulk of online marketing tools are inexpensive. This suggests that educational institutions could reach a bigger audience at a coffee investment and thus greatly benefit.
Better performance tracking
One problem that marketers face in offline marketing is that they understand how their ads are reached. On the other hand, performance tracking is exceptionally accurate and straightforward to know for digital marketing for the education industry. One can see the audience who have seen the ad, the number of ad clicks then on.
You can track campaign performance with the assistance of relevant digital marketing tools, which may help measure and track your marketing campaign’s general effectiveness.
This marketing strategy also can be changed if the statistics of the institution are on a coffee. Digital marketing within the education sector helps redirect the strategy’s primary target to optimize the marketing mix.
As we discuss marketing, even educational organizations would require a particular campaign.
This enables controlling the promotion method by tracking the only effective ways to succeed in the targeted audience without overpaying.
Better conversion rates
Conversion is another essential factor where digital marketing is much before offline campaigns. This is often thanks to the rationale that it’s easy to see the services and products on websites and social media networks.
Email and SMS are a crucial part of Digital Marketing, which will help the tutorial institutions get high response rates due to how they are on people’s brink.
With a digital strategy for higher education for schools & colleges, educational industries can quickly reach their targeted group. Digital marketing makes it feasible for educational institutions to attach with the potential understudies on a more extensive scope of stages.
An exceptional advantage of digital marketing is that it fits all web territories; thus, the probability of lead conversion is exceptionally high in digital marketing for educational institutions.
Increase in brand awareness
Branding has become a crucial aspect of drawing in the audience. Branding takes time, but the results are excellent. Digital marketing is during an ll|one amongst|one in every of”> one among the simplest ways to make brand awareness in a small interval of your time.
It can also help customer interaction as people lately feel comfortable asking about an issue via platforms like Facebook and Instagram.
The best thanks to creating a brand is through SEO for educational website, social media stages, and online visibility. The web platforms like Facebook, Twitter, Instagram, LinkedIn, and so on are exciting segments of the gang.
They assist in enhancing followers and conversion rates. The number of educational institutes have executed social media marketing services & strategies to showcase procedures to urge more leads, attract a crowd of individuals, and improve brand awareness among the users.
Personalize approach of marketing
The disadvantage of traditional marketing is that there’s no personal touch within the way it communicates with the target market. On the contrary, schools can cash in on digital marketing’s data-driven strategy to personalize each cause.
Take, for example, the upper education systems like med schools, law schools, and business schools. Most of the scholars in these institutions have different goals. And data-driven marketing tools gather data in step with the students’ activities, interactions, or engagements in any online platforms.
If a corporation wants to delve into SMS or email marketing, this strategy will give each pitch more personalized content. Which, in turn, appeals to their target market and increases the possibilities of getting conversions.
Easy modifications and traceable
The whip hand of digital marketing, not only within the education industry, is that each marketing campaign is trackable and adjustable. The web is saturated with different tools like analytics tools to watch all movements.
Advertisers may set their objectives and modify their campaigns if they are not favorable. This way, they will cut their losses and save their campaign and allow other outperforming marketing campaigns. This method is exceptionally beneficial for those off-season months within the education industry.
When it is time to spice up marketing efforts in time for enrollment season, advertisers can make the most of the “retargeting” feature in most online marketing tools and platforms. They will pitch their services to prospects who have shown interest and supported their engagement activities.
There is little question that online marketing is paving the way for educational institutions. Students will. Little doubt has a more robust and brighter future. Through carefully-executed digital marketing campaigns, the education industry will undeniably see digital advancements within the coming years.
In digital marketing, it’s conceivable to extend instant feedback. Henceforth, it’s reasonable to vary an inadequate methodology during a limited span to focus time and replace it with a superior one.
There’s an excellent deal of extension for experimentation also. Alongside these, digital marketing channels are the speediest method to expire a limited-time message to the targeted audience.
For instance, those who are exceptionally active on social media like Facebook and Twitter are the target audience. Likewise, it is simple to record their reactions and feedback within no time and convey changes, if any, to enhance the standard.
Online marketing sites offer instant feedback because it is feasible to relay messages directly and supply immediate feedback. Theory of SEO for higher education types like forums, social networking sites, and SMS provide a simple thanks to interacting, forwarding, or sending messages during a short time.
Online marketing for educational institutes continues to be in its infancy. Yet it is useful for several schools to be involved during this. Studies show that fewer students will leave grade school within the coming years, but no schools are awaiting shrinkage.
Online marketing will be a resort. So choose the most effective agency to do digital marketing for education, which helps your requirements create a brand and amplifies the scholar recruitment process.
What is Conversion Rate Optimization?
Conversion rate optimization analyzes visitors’ behaviour and focuses on what motivates a specific market segment to interact in a certain way with particular marketing elements. It is concentrated on persuading more of your website visitors to require the specified action you would like them to need on a webpage, website, or within a campaign.
You will be even amazed by the method to realize these results through the fact-based, data-driven approach we will bring to you during this guide.
At a high level, the CRO process involves:
1. Conducting a heuristic evaluation for the location.
2. Conducting qualitative research and user behaviour analysis.
3. Conducting quantitative research.
4. Conducting competitive analysis.
5. Prioritizing problem areas on the location and creating a conversion roadmap for your website (what pages got to be fixed)
6. Creating a testing hypothesis.
7. Creating new designs supported the testing hypothesis.
8. Conducting A/B testing (or multivariate testing)
9. Analyzing the testing results.
As you would possibly expect, a “conversion” is the specific action you want visitors to require. Do you run an eCommerce site? Then a “conversion” is buying one or more of your products.
Why Conversion Rate Optimization is Important?
Running a web business and getting traffic to your website is not enough. Getting leads and observing your audience’s actions is additionally essential for each online business.
Here eCommerce conversion optimization strategies will help you live certain things like several tourists visiting your website, actions they are taking over your website, etc. So that you will get a clear idea of the changes you have got to form on your website.
Let us see some criteria why Conversion Rate Optimization is vital for business. Undergo them carefully:
1. Increased Online Competition:
A considerable number of companies are out there online. All types of companies like clothing, jewellery, tools, groceries, etc., are available online.
So there’s a requirement of converting your page visitors into customers by making your website less difficult to use. This automatically leads to visitors taking Conversion actions like Purchasing or check in to your website etc.
2. Social Media Marketing Effects:
Social Media Marketing allows every business to urge more visitors to their websites and build loyalty among the purchasers. Meaning you would like to know there’s high competition for you.
But social media also will promote the atmosphere of a Shorter Consumer span. Meaning listing products on your business page is not enough. You would like to feature a unique way of Storytelling for your offerings.
3. Improves your website Efficiency Immediately:
There are many techniques to enhance website efficiency like program optimization etc. But those techniques will take longer to supply the results.
But once you apply Conversion Rate Optimization best practices, you will see the immediate results. A higher rate of purchases is going to be done after changing the CRO. And CRO Results are future results but need continuous improvement and testing.
4. Increased PPC Costs:
Pay Per Click (PPC) costs are hiked. Albeit we get clicks for our website through PPC, what’s the utilization of it when those clicks are not turned in to purchases?
This is the case where Conversion Rate Optimization Strategies helps make the foremost clicks that you do get to buy themselves.
5. Increased Digital Marketing Costs:
The real intention of selling is to direct visitors to our business website. But we are not sure what percentage of them are making purchases!!
This is the condition where CRO Experts help by calculating the visitors’ percentage and buy percentage. By increasing the page visitors who can make purchases, you will reduce the accelerating Digital Marketing value.
6. Helps in Shortening Customer Attention Span:
Many Psychological studies have proved that the rising generation of consumers has shorter attention spans than their predecessors. If average users cannot seek out desired products, they can not spend longer on our website.
Instead, they will jump into a different website, albeit with its high prices. Retailers can increase the prospect of getting shoppers’ attention with the assistance of CRO.
Reasons why the Conversion rate of your eCommerce website is low:
If your site’s experiencing a decline in conversion rate, another factor to seem at is program optimization (SEO). SEO is all about optimizing content and sites so that they appear when people search online, using keywords associated with your products.
That word “related” is vital because Google aims to point out the original relevant content when people search. If your pages aren’t exposed, then people won’t click, and traffic will be below.
And if they don’t find what they expect once they reach your site, conversions are going to be low, too. That’s why it’s essential to try keyword research for your niche and confirm your sites meet searchers’ needs.
Poor quality of images
Images matter for conversions, which goes for eCommerce sites, too. the higher your product images look, the more likely your product pages are to convert.
Avoid tiny, low-quality, grainy images favouring massive, clear, and exciting photos if you would like to enhance conversions.
Distraction in pages
For best results, confirm each page is concentrated on the core provider you want to form, removing navigation and other unnecessary elements on cart pages or landing pages.
Check analytics for your pages to ascertain if anything’s stopping people from converting. Attend Audience » Users Flow in Google Analytics, and see where people are leaving the shopping process. For even more insights on shopper behaviour, you will enable enhanced eCommerce in Google Analytics.
Wrong pricing strategy
Did you recognize that consistent with Lemonstand, price is the most vital buying factor for 60% of people? One reason your eCommerce site may need a coffee conversion rate is a low pricing strategy.
You can improve conversions by using psychological pricing techniques like:
- Product bundling.
- Putting the amount nine at the top of a price instead of rounding it up.
- Using small fonts.
- Making sure prices have only a couple of syllables when read.
- Unclear call to action
Best ways to increase the conversion rate of your website
Content’s readability should be improved
There are many reasons why you ought to make your content readable. however, search engines do not take your content’s readability score into their search ranking algorithm.
Many of the search engine’s ranking algorithms are predicated on a page’s human behaviour. And by improving your content readability, you improve their behaviour on-page. For instance, their page on time, exit rate, bounce rate, social signals will improve, which tells search engines that individuals like your content.
How many times have you ever exited a page after reading the primary few sentences because the text is too hard to read? Nobody likes to read a difficult text.
People read stuff online to urge the knowledge they need and want it the fastest and easiest way possible. And it is our job to create the information available to them as quickly as possible.
An article with useful content readability will make the readers stay longer on the page because they will not have any problem reading through the entire text. Consequently, it will improve the bounce rate and exit rate, which can be useful for SEO.
Optimization of your paid ads
If you are running paid ads, over likely you have got a budget. Therefore the whole point behind optimizing your campaigns is maximizing the worth you generate within that budget.
Ultimately, attracting more visitors is excellent, but that ought not to be your core focus. the top goal is not more sessions — it’s more customers progressing through and shutting at the top of your funnel. Making decisions that support this mindset is imperative to success.
Next, ensuring you have got a logical foundation is extremely useful when optimizing campaigns. Plenty of the ways we optimize paid channels here at New Breed directly relate to the structure of the campaigns themselves.
Good quality images
Useful, high-quality images will attract more visitors to your site by increasing your site’s SEO value and decreasing your bounce rate. That much is obvious.
But did you recognize that your site’s increased user engagement may lead to longer visit times for users, allowing you longer to sell your product through both the content and the images?
If your goal is to facilitate an internet move-in or reservation through your site, you will want users to hold out there as long as possible. Your images help inform your facility’s story and explain your business’s services by providing easy-to-scan information.
- High-quality images will help convert your online leads by:
- Garnering more views to your site, which implies more chances to convert.
- Increasing user engagement, which implies users spend longer on your site.
- Decreasing the bounce rate, which implies more traffic and better rankings.
- Forming a link between customer and company, which suggests users are more likely to decide on your services.
A strong call to action
A call to action (CTA) could be a prompt on an internet site that tells the user to require specified action.
In digital marketing, this will take the shape of the text on a button (a CTA button) or an internet link, and in email campaigns, CTAs often link to an internet page where the user can take further action.
The call to action may be a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a transparent CTA, the user might not know the following steps required to buy a product or sign on for a newsletter and probably depart the location without accomplishing their task.
A call to action clarifies potential customers which action to require next and helps remove friction in moving the user down the sales funnel. There may also be multiple calls to action on a page if there are multiple desired actions for the user to require.
Enhanced customer services
- Provides value: Excellent customer service programs should target treating customers well, answering questions, and exceeding expectations. This approach helps businesses engage customers and build strong relationships.
- Retains customers: Keeping loyal customers is a smaller amount expensive than getting new ones. Research shows that it costs about five times more to draw in new customers than to retain existing business.
- Creates endorsements: Loyal customers provide positive endorsements and good online reviews that may help businesses strengthen their brand. A loyal customer, on average, is ten times more valuable than their first purchase.
Your site should be mobile-friendly
Great mobile user experience may be a key. If your website displays beautifully on small devices without a requirement to zoom, it loads fast and features convenient navigation for mobile.
Then visitors will be encouraged to spend longer thereon, moving from page to page, learning more about your business, and having more of an opportunity to converse.
Providing mobile-friendliness is one of the only effective ways to stay visitors on websites longer. People are more likely to remain on a website that’s easy to use and are less likely to depart it, which suggests for you that a mobile-friendly website reduces your bounce rate.
Mobile-friendliness contributes to customer loyalty
Suppose people are satisfied with the interaction along with your website and acquire a positive impression about it. In that case, they need to keep coming to it and use it again and again.
And vice versa: after having a negative mobile experience, 62% of users are less likely to get from an internet site within the future. Even users who made an acquisition just once from a website that’s not mobile-friendly won’t be interested in maintaining long-term relationships with this brand.
Making a website mobile-friendly maybe thanks to gaining loyal customers who bring more revenue than new ones.
Good pricing strategies
Pricing is that the reflection of everything you are doing as a business, from your development all the way right down to a link to your website, because we sleep in a world driven by value.
Let’s explore why pricing is the (unbiased) most significant aspect of your business by uncovering its theoretical roots and by illuminating how high of a sway price optimization can wear your profits.
Pricing is critical since it defines the worth that your product is worth for you to create and for your customers to use. It’s the real price point to let customers know whether it’s worth their time and investment.
- 1. Everything comes second to pricing
- 2. Price optimization an enormous impact on increasing profits
By now, you might have got an idea of how small factors can influence your business in the online marketplace and increase website conversion rate. Contact the expert team at Cheenti and get assistance with all your business-related needs.
Voice search is no longer an experiment. It is a part of our day-to-day lives. Whether it is people speaking into their watches, asking their mobile phones for directions or placing orders through the voice assistants, voice search is here to stay.
While it’s easy and wonderful for users, where does that leave you as a business owner? Your websites have been optimized for text search.
The primary focus on SEO has been text. What about voice search, then? Will the same work for both? What does voice search optimization mean, and how is it done?
Why should you optimize the website for both text and voice search? How is voice search going to change SEO? Let’s find answers to these questions and more in this blog.
What is voice search optimization?
Voice search entered the markets with the introduction of Siri by Apple in 2011. In November 2014, Amazon Echo made an entry and started becoming a part of our households. Google Assistant followed suit in 2016.
Think with Google mentioned that 27% of mobile phone searches were voice-based in 2018. That went to increase to a point where more than half of the smartphone users used voice-based search in 2020.
Just as SEO is search engine optimization, voice search optimization is the process of optimizing the website to appear as a result of voice search. The webpage will be read aloud by the voice assistant when a person asks for related information. It is pretty much similar to SEO. Rather, it is now a part of SEO.
But is optimizing for voice search easy? What changes do you need to make to your website and why? Let’s check that out next.
Why voice search is important nowadays?
BrightLocal said in a 2018 study that 58% of the customers used voice search to find a local business in 2017. That was more than three years ago.
Juniper Research conducted a study and came out with a report saying that voice assistants would triple by 2023. Their number would increase from 3.25 billion to 8 billion. According to Statista, the current number of voice assistant devices in the world is 4.2 billion.
Voice search results are faster, accurate, and to the point. Users find it easier to ask their smartphones or voice assistants a question rather than type it out. Be it while driving, working or relaxing at home, speaking is a preferred option for typing.
YouTube is the second largest search engine and is expected to have around 82% of the entire search traffic by 2022. The platform released a youtube voice search option for Android users to search and play videos of their choice.
It is natural for voice search to become an inherent part of our busy lives, isn’t it?
How does the voice search work?
This is one question a lot of us ask. We know how text search works. So how does voice search work? Here is a simple answer.
You turn on the voice assistant on Google or your voice assistant device (Alexa, Siri) and ask a question. (“Alexa, where can I find a florist in Manchester Lane, Bay Shore?”)
The device processes your speech into text by analyzing the words to understand the question. Then it connects to the external search engines (Google, Apple Maps, Yelp, Wikipedia, etc.) to find the related information. Google voice search relies on the vast database of indexed pages to pull out the relevant information.
Siri also relies on Google Search but uses Apple Maps to find information about local businesses. Alexa searches on multiple third-party platforms, depending on the question asked.
The devices use Natural Language Processing (NLP), machine learning algorithms, and other complex processes to find the information. Then the device reads out the answer from the search results.
WebFx states that more than $2 billion worth of sales are generated through voice search. Optimizing the website for voice search queries will help you capture more leads and increase your customer base.
Is Voice Search Different from Traditional Search?
Voice search is indeed different from the traditional search of typing in a query. The following are some differences that play a crucial role in the search optimization of the websites.
When you type a query in Google (or any search engine), you are more likely to use a short form. You would simply type ‘library Bay Shore’ if you want to know if there is a library in that region. But when you rely on voice search, you ask a proper question- ‘Is there a library in Bay Shore?’. You follow this up with other questions such as the address, timings, etc.
To the Point Response
The results of voice search are faster and to the point, because they are usually taken from featured snippets that show up as the first result on SERPs. These are easy to find as they contain rich answers (we’ll see this next) and are considered a priority by Google Search. The same theory is applied for text search and voice search when it comes to snippets.
Prepositions, articles, and grammar are considered filler words in text search. We don’t use them when we type a question into the Google search engine. But we use them in a voice search.
What could simply be ‘chicken soup recipe’ in the text will be ‘Alexa, what is the recipe for a chicken soup?’ during a voice search. The keywords are longer and have a proper grammatical structure.
‘Near me’ searches have become increasingly common in recent times. We have already seen above that local businesses see a lot of traffic from voice searches. People use voice search when driving, walking, in a café, in public restrooms, in hotels, etc. They find it easier to ask than type.
Best Ways to Optimize Your Website for Voice Search
Blue Corona shared an image from Sayone Tech, which showed the percentage of voice search. It seems that 55% of teens and 44% of adults use voice-based search daily. 2 out of 5 people have claimed that a voice search app is essential for them.
The trends have more than proved that voice search is going to be a vital factor for businesses. Optimizing the websites for voice search is not a bonus. Google voice search online already has an accuracy of 95%. iFlytek by China appears to have an accuracy rate of 98%.
If you want your business to attract more inbound traffic, you will have to compulsorily invest in voice search SEO. The sooner you start, the more the chances of gaining a competitive edge over others in the market.
So how do you do it? What are the best ways to make your business website suitable for voice searches? Let’s see below.
Focus on Rich Answers
Rich answers can be categorized as the following-
- Featured Snippets (the search results Google displays at the top of the results page. It is a quick summary of the post and can be considered as a brief answer to the question)
- Knowledge Graph (Google knowledge base where it stores all the information)
- Knowledge Panel (data which comes from Knowledge Graph and is displayed on the right side on SERPs in a small box)
- Knowledge Box (similar to knowledge panel)
Structured Data with Schema Mark-up
Structure the website data with schema markup. This is already a part of technical SEO. But if you haven’t done it for your website, it’s time to use schema mark-up to help Google understand what the content is about.
When there is a voice query, Google will pull the data based on rich answers and indexed pages.
When you display the timings, reviews, contact information, etc., using schema mark-up, the search engine will easily find the details and read them aloud. 36.4% of the voice search results come from websites that used schema markup.
If you want your business to gain more traffic through mobile searches and voice searches, you will need to focus on data structuring.
Content Restructuring- Include FAQs
Restructuring content is a different aspect that is equally important. Though blogs will continue to be popular, voice search relies more on questions and answers. A majority of our voice searches are questions unless we are placing an order.
For example, if you asked the Google home assistant about a spa in your region, you would say something like, ‘is there a spa in Maple City?’ or ‘where can I find a spa in Maple City?’
When you include a FAQs section on the website where you answer questions commonly asked on the internet, you are optimizing the site for voice search.
Google My Business Listing- Local SEO
We’ve talked about the increasing use of ‘near me’. That directly translates to local SEO. Creating a GMB profile is necessary not only for local SEO but also for voice search.
The NAP details (Name, Address, and Phone number), area codes, reviews, location maps, etc., are used to collect data for voice search and provide immediate information to the user. Using local keywords will be beneficial for both purposes.
Think with Google says that 60% of the smartphone users directly contacted local businesses using the ‘call’ button. We saw above that more than a quarter of the mobile users prefer voice search. When you combine these two factors, you will see that a mobile-friendly website gets more traffic through both kinds of searches.
When a person is away from voice assistant devices, isn’t it the mobile phone that comes to the rescue?
Change the Tone of the Content- Keep it Conversational
If you want your website to show up with the voice search data, you will need to create content on the same lines. How? Keep it simple. Keep it friendly.
Yes. The tone of your content should be conversational. It should read like how we talk.
That will naturally include phrases and words people using during voice search. And that makes it easy for the search engines to pull data for your website and read it to the user.
Avoid technical jargon or complicated words. Use the style that most people will find comfortable and easy to read and listen to. The 2018 Internet Trends Report said that 70% of the voice searches in English used a conversational tone.
Improve Website Loading Time
You must be wondering how this is a factor for voice optimization. After all, improving the loading time is a part of technical/ on-page SEO. It’s to prevent users from abandoning your website for another.
The same rule applies to voice search optimization because voice searches rely on immediate information. Whatever comes first will be picked and read to the user. If your website doesn’t load soon, how will the voice assistant read it? Valid point, right?
Include Long-tail Keywords
Though this is the last point on our list, long-tail keywords are the life of voice search. We have seen multiple examples of how voice search keywords are longer and detailed. So when you include long-tail keywords in your webpage content, you are optimizing it for voice search.
However, it is important to include LSI keywords, long-tail keywords, and question-based keywords in your content.
While we cannot exactly say how much voice search is going to impact businesses, we know for sure that it will play a prominent role. That means you cannot ignore voice actions and consider only text-based search to optimize the website.
If you want to stay one step ahead of your competitors in the market and become a successful business owner, you will need to rework the SEO strategy and include the best voice search optimization tactics.
You need to make changes to the content and design of the website. With Amazon, Google, and Microsoft focusing on voice searches, you should not take it lightly.
Voice search is the current and future trend of digital marketing. The best part is that you can optimize the website for voice search the way you do it for SEO. The tactics used for technical SEO, local SEO, and on-page SEO are also used for voice search optimization.
But it is necessary to stay updated about the latest developments in voice search and understand what it is. Read about voice search, how it works, and why it has gained popularity. Know more about the factors that’ll help you optimize the website for voice search, and contact an SEO expert to implement the changes.
eCommerce SEO should be an inherent part of your business if you want to survive in the competitive market. Hiring the services of a reputed SEO agency will help you achieve your short-term and long-term business goals.
Your eCommerce website needs to be optimized in a million ways. From keyword search to on-page SEO and local SEO, it’s when you bring everything together that you will start to see the results.
The step-by-step guide for eCommerce SEO deals with each component and tries to explain the need for investing in SEO for eCommerce platforms, especially in the current scenario.
Online sales are no more limited to giants like Amazon. Every business, big or small, can have its eCommerce website and generate sales through it. So does it mean that having a website is enough? Definitely not!
During the last few years, SEO has become a prominent factor that decides the success or failure of a business in attracting new customers. SEO in eCommerce is needed to ensure that the website shows up among the top search results on search engines.
The more people see your website, the more the chances of them choosing your business. With so much competition around, can you afford to not focus on SEO?
But working on SEO all on your own can be exhausting and overwhelming. It is the job of an expert. Reading the tips and tricks and implementing them are two different aspects. SEO is a continuous process. Hiring the services of an eCommerce SEO agency will give you an idea about how to optimize an eCommerce website for search engines.
What is eCommerce SEO?
Okay, we’ve mentioned it is important and necessary. But what is eCommerce SEO? How is it different from regular SEO?
SEO is the process of optimizing the website for search engines. But the main differences between a regular website and an eCommerce website are –
- Product and category pages
- Payment gateway
- Data security
- Navigation header
Other aspects, such as having a user-friendly interface, faster-loading speed, optimizing the website for mobile phones, etc., are common.
eCommerce SEO includes content management, on-page SEO, off-page SEO, local SEO and technical SEO. An eCommerce marketing strategy is vital if you want your website to rank higher on search engines.
Millimetric reported that an eCommerce website that ranks first on Google has a CTR of 34.36%. Just imagine the increase in the website traffic and the range of audience you can reach. This is not the only advantage of eCommerce SEO. There are various reasons to optimize your eCommerce website.
Why SEO Matters for eCommerce Websites?
Junto mentioned that around 40% of eCommerce sales in 2018 were via mobile phones. And that was two years ago. With our increasing dependence on smartphones, it is expected that the majority of eCommerce sales will take place through these devices.
Serp Watch has more to add. About 80% of internet users do not care about paid and sponsored ads. Spending money on ads is not going to bring results as SEO strategies can do. And 75% of the users do not check beyond the first page of the search results. If your eCommerce website is not visible on the first SERP page, you are losing a majority of your business.
The best eCommerce platform for SEO ensures that your website ranks high for the targeted keywords (we’ll read more about it in the next section) so that you get organic traffic to the website.
SEO does its job 24×7. It is a way to get long-lasting results and expand your eCommerce business by attracting more customers online.
An eCommerce SEO audit will show the gaps in your website and help you find ways to improve the website’s performance and make it more user-friendly. The SEO agency takes the responsibility to understand your business, the website and then create a step-by-step plan to implement eCommerce SEO for your site.
Step-by-step Guide to SEO for eCommerce Websites
nChannel says that 44% of online shopping starts with Google searches. If your eCommerce website is not optimized for Google, you will be missing out on half your chances to attract new customers. The following guide will help you understand the various factors involved in the SEO for an eCommerce website.
eCommerce SEO expert explains the importance of keyword research to rank higher on search engines. Searching for keywords is a time-consuming and necessary step.
And yes, keyword research for eCommerce websites should be done page-wise. Your category pages and individual product pages should have the relevant keywords for which you want the website to rank higher.
- Make a list of webpages on your eCommerce site. You can do that by getting the sitemap.xml file. If you are still creating your website, get the sitemap of your competitor’s website.
- The next step is to explore keywords. There are online tools to search for keywords and know which ones are more popular. The best platform for SEO has access to various SEO tools.
- Keywords that are generic or too broad will be more competitive. It becomes harder to rank high for such keywords. These are usually short-tail keywords with 2-4 words related to the topic. Find long-tail versions of popular keywords.
- For example, “kids clothes” is too broad and common for it to create any impact on your website. It will take you a long time to rank on the first page on the search engines. But if you use something like “kids clothes for a 6-year-old girl” or “kids clothes in Indian traditional wear,” you are likely to rank higher.
- People searching for these specifications will find you faster and are more likely to visit your eCommerce website.
- Go to Google Keyword Planner and start making a list of keywords for each category and product page.
- Once that’s done, divide the keywords for promotional and information purposes. Some keywords can be used in blogs for eCommerce marketing through content management.
- Use more than one keyword planner to finalize the list of keywords for your website. This will help you come across potential new ones that could make your website rank higher in less time.
- When multiple web pages rank for the same keyword, the search engines will be forced to choose the most important one. Don’t risk it. Use separate keywords for each webpage.
- And lastly, keep an eye on the keywords your competitors are ranking for. If your competitor has a higher domain authority (DA) or page authority (PA) score, it is safer to choose a slightly different keyword. This will help your website rank higher.
The next important step is to optimize web pages. The leading eCommerce SEO agency emphasizes the need for prioritizing web pages. Wanting all your web pages to rank first immediately is the wrong way to look at eCommerce SEO.
When your website has 50 or 100 webpages (if not more), writing unique titles for each page can take forever! But going for templates is not advisable either. So what do we do?
- Pick the pages you want to rank higher. Product pages have better chances of ranking sooner than the homepage or about page.
- Now that you have keywords and the webpage, you will need to work on the on-page details, such as Meta titles, descriptions, headlines, images, etc. For the remaining webpages, follow a standard template.
- The priority webpages should have the primary keyword in the Meta title and Meta description, along with the body of the content.
- Use a long-tail version of the primary keyword so that you won’t end up stuffing keywords and attracting penalties.
- Include at least one high-quality image of the product. You will need to optimize the image by changing the alt description. This will help the search engine crawls find the webpage easily (more about it in the next step).
- On-page SEO for eCommerce sites starts optimizing the URL to keep it short and clean. Get rid of the excess tags and codes from the link.
- Add at least one CTA (Call-to-Action) button on the webpage.
- Highlight the USP of your business. Do you offer free shipping? Do you offer discounts? Did you receive any awards? Show them on the webpage.
- Product descriptions need to be clear, concise and detailed. Keep the text error-free (yes, grammar is important) and use bullet points to improve user experience.
- Add internal links from one webpage to another. Apart from the homepage, about us page and contact page, you will need to link to web pages that don’t get more traffic. Make sure the link appears natural and not forced.
eCommerce SEO services are not complete without technical SEO. So what happens here? Let’s take a look in brief.
- Start with making the website more secure by moving on to HTTPS from HTTP. You will need an SSL certificate for this. You can get it via the domain hosting service provider. Websites with HTTPS rank higher because they offer more security to the users’ information.
- Add and create Schema Markup for product pages so that users can see reviews and ratings for the product right on the search results page. This is said to increase CTR by 30%. Do it for the category pages as well.
- Check for duplicate web pages and remove them or use canonical tags to help search engine crawls understand which ones are duplicate pages and the original ones. Adding a canonical tag to the original page will help that one rank on the search engines instead of the duplicate ones.
- SEO and eCommerce rely on attracting Google’s crawls to find the web pages and index them on the search engines. A crawl is a bug or a spider released by Google to search on the internet for web pages, images and content for various keywords. The pages visited by the crawls are indexed and displayed on the results page.
- A page that no longer exists will show a 404 error. Using Redirect 301 will let you reroute most of the traffic to the new webpage.
- Use “load more” buttons and divide the webpage into sections. Provide internal links (from one section of the web page to another) for easy navigation.
- Optimize the website for mobile phones and improve the page-loading speed. Technical SEO audit will show areas where you need to improve the website.
- Sitemap.xml and Robot.txt files are essential to guide the crawls about which web pages they should index and which ones to avoid.
Off-page SEO (Link Building)
SEO experts say that link building is a crucial part of off-page SEO and can bring organic traffic to eCommerce websites.
- Start by listing out the websites that are linking to your competitors’ pages. An easy way to do that is by using online tools, such as Link Intersect.
- You can then shortlist websites with higher DA scores and contact them to backlink to your website.
- Get the manufacturers to backlink to your website as one of the places to buy the products.
- Directories and citations are other valid sources of backlinks.
- Customer reviews, social media pages, influencers, bloggers, news articles, email marketing, such as newsletters, etc., are a few more sources for backlinks.
The eCommerce SEO company highlights the need for local SEO. This is to ensure that you attract customers to visit your stores in the respective locations.
- You will have to follow the same approach, starting from keyword research to technical SEO, but with more focus on keywords specific to the region where the business is located.
- Create a Google My Business profile and verify the account.
- Join the local directories and add location maps to social media accounts.
- Ensure that the NAP (Name, Address and Phone Number) details are the same across all platforms.
The ultimate reason to invest in eCommerce SEO is to increase sales and profits. You can enter new markets, attract a wider audience and improve profits. Hiring the best eCommerce SEO agency will ensure that your website delivers the kind of results you expect from it.
Just remember that SEO is never a one-time process. You have to continuously work on your eCommerce website to optimize it for the search engines and see that the rank is always higher than your competitors.