When it comes to showcasing or posting different images on your website, there is one major step that is necessary – image optimization. Image optimization plays an extremely important role when it comes to building a website successfully.
You must be wondering what exactly is image optimization and why it is important for your website. Read on to know more about image optimization and find tips on advanced image optimization.
Have you ever thought of questions like why your images are not shown when you do a Google image search? Did you ever wonder if you had to add alt attributes to your images? Or did you ever get confused about JPEG and PNG formats of images? It is now time to delve deep into these and clear out all your doubts.
In order to understand the above questions, you will first need to understand the concept of image optimization and how it is helpful for your website, along with how to correctly optimize your images.
What is Image Optimization?
Image optimization is the whole process of reducing your image file sizes without compromising on the image quality in order to lower the page load time. Image Optimization is the complete process of making the image suitable for Search Engines and users.
This includes size, design, Alt texts, and many other aspects. Image optimization also includes image SEO. This means to get your images ranked on Google to drive traffic through these images on Google and all the other search engines.
Now that you know the definition of image optimization or have a rough idea of what it means, we can go into why image optimization is important for your website.
Why is Image Optimization Important?
The website you have created is not something that can be perfected in one go. It needs to be regularly updated, changed, and evolved just like the change and growth in technology, user expectations, and business modules. This update also includes the images on your website.
Your images have a huge impact on your whole website. They affect the performance of your website as well as the user experience you are offering through it.
The whole process of image optimization can be a little intimidating when you have to lay focus on which images you should prioritize first. Even though it might not be the first task on your job list, nevertheless it is an important one.
Here are the top three reasons why image optimization is of utmost importance:
1. Improves the loading speed of the page
In terms of content, images tend to be really heavy. If they are not optimized properly then there is a high chance of your website being slow, and you might also face certain loading issues.
SEO and page loading speed are interconnected as the visitors of your website will not want to wait a long time for your website to finally open up to them.
According to a study published by Google, more than 50% of mobile users don’t wait for the page to load if it hasn’t opened up in the first 3 seconds. This indicates that your website needs to load quickly and smoothly in order to offer a seamless user experience.
If you have an e-commerce website, then your website can’t even take a chance of being slow, as your revenue depends on your site. Compressing and optimizing your images will help them load faster, making sure that your website speeds up, loads faster, and improves the user experience you want to offer.
2. Enhances the UX of your website
You get another opportunity to better the user experience of your website, thanks to image optimization. Not only is your website faster, but the optimized images on it are also more relevant and useful to the visitors. The images now have a proper title.
Alt texts are added to them. These are used by screen readers as well as search engines in order to read the images and understand what they are about. This not only improves the accessibility and betters the UX for the website visitors, but is also beneficial to your on-page SEO.
3. Improves the SEO ranking of your website
We all know that Google does not love websites that are slow. Even marketing leaders like SemRush and Moz have drawn many different laterals as to why a slow website can affect your SEO.
Optimizing the website speed will definitely increase the chances of it to perform better on search engines. As the size of the image plays an important part in the page load speed, it makes image optimization even more important, in order to get a high SEO ranking.
How to Optimize Images for SEO?
Image SEO has two major objectives. One is to rank higher on Google Image Search. The second is to improve the visibility and the optimization of the website in all.
In order to optimize your images for SEO, there are a few factors that you will need to keep in mind. Although we have written about them in details below, the list of the factors that you need to look into and tasks that you need to do are provided here:
- Choosing a Proper Image
- Adding an image file name
- Look into image dimensions
- Reducing the image size, not the quality
- Adding proper Alt Text
- Create image sitemaps
- Indulge in Lazy Loading
- Use CDNs
- Implement Browser Leverage Caching
- Be Unique
Here are The 10 Advanced Image Optimization Tips:
1. Choose a Proper Image
As images are the most important factor here, it is very important to choose proper images. This also means choosing the correct format of the images. While there are many different formats available, the two which are preferred on the web are the PNG and the JPEG.
PNG images have better quality but are extremely heavy files. With JPEG files, on the other hand, you might lose some of the quality but that loss can be easily adjusted.
When choosing the images, you need to be extra careful and sure about them. Because once posted live on the website, it is not wise to change images again and again. So take your time and select the ones that you know you want to showcase on your website.
2. Create a proper image file name
When we talk about SEO in images, creating keyword-rich and descriptive file names is good practice. You need to customize the image file names in order to get the best image SEO results.
This is because the image file name will alert Google and the other search engines to create a subject matter that revolves around your file name. Usually, image file names look like IMG_1567684.jpg. This does not say much about the image or the subject, which doesn’t help with the SEO rankings at all. So it is important to change the default name to a unique one.
3. Look into the Image Dimensions
There has often been an issue with the dimensions of the images that need to be uploaded. They might not be of the same pixel dimensions as the display available on the website.
For example, if your image is 2500×1500 pixels, but your display area only supports 250×150 pixels, then the loading time of your website page will be longer as the entire image has to upload as well.
The differences between these sizes are massive. And if you use multiple images that are bigger than what your website can support, then that will lead to an increased page file size. Hence it is extremely important for you to resize your images according to the maximum display dimension of your website.
4. Reduce the image size, not the quality
According to the data provided by the HTTP Archive, almost 21% of a website’s weight is made up of images. Uploading images that are not compressed can make the webpage bloated and heavy.
Therefore, it is always a good idea to compress the images before uploading them to the website. There are different software available online as well as designing software like Photoshop that allows you to compress the image size without compromising the quality of the images.
Another way of knowing how your images are affecting the loading speed of your webpage is with the help of Google’s PageSpeed Insight tool.
5. Add proper Alt or Alternative Text
Alt texts are nothing but the text alternatives to the images. Search engines don’t understand what an image is all about so the alternative text helps them to understand the context of the image. This means that when the users are not able to access the image, the alternative text offers them a description of the image.
Adding alt text is helpful as they enable the interpreters to explain the image to the visually impaired. Alt text helps users to understand the entirety of your content, both images, and words.
These texts also help raise your rank and visibility among the different search engines as they add to the relevance of the content that you are providing and helps the web searchers understand what you want them to know.
6. Create image sitemaps
This is usually a common case with slider galleries and product images. Creating the image sitemap is not a very complicated process. For each URL that you list for your website, you basically need to add extra information on the images that you have added on that page.
7. Indulge in Lazy Loading
Lazy loading is the perfect way to cut down on all the unnecessary downloads for your website. This means that whenever you add an image or a video as a resource to your webpage, the resource will give you a reference of a small placeholder.
When a user or a website visitor will browse your page, the actual resource, ie., your image or video, will be cached by the browser, and the resource will then become visible on the user’s screen.
8. Use CDNs (Content Delivery Networks)
Almost all websites provide all their files, including images from a single server. In this case, if your server is in India, the users in India will get faster access to your content.
But a user who is in the USA will have to wait for the image to travel and load on the device he is using. This slows down the loading speed of your website.
This is where CDNs or Content Delivery Networks step in. They cache your files and images across a global network of servers so that whenever a person visits your website, he will get the image from the server that is closer.
9. Implement Browser Leverage Caching
Leveraging your browser caching simply means to specify the time during which the web browsers will keep the images locally stored.
This way the user’s browser will be downloading a lesser amount of data when he or she is navigating through your pages. This, in turn, helps to improve your page’s loading speed, making your website faster.
10. Be Unique
Another important factor that you need to consider is choosing and posting unique images. If you fill up your website with stock photographs instead of original and unique images, your entire website looks artificial.
This doesn’t sit well with the website visitors, and the websites usually go unnoticed. The best option here is to provide images that have been exclusively created for or provided to you exclusively.
In order to ensure that your website images have been properly optimized, you need to follow the above tips and procedures. This will ensure fast page loading speed and high rankings on search engines. Optimizing the images is not something that you can avoid.
As the voice search technology advances and gets updated, you and your website will be able to make the most out of it with proper image optimization. So follow the steps provided and get optimizing.
Still not confident of optimizing the images on your own? We at Cheenti can help you with that. We will not only provide you with effective image optimization but will offer you a 360-degree solution for all your digital marketing and SEO/SEM woes. All that you will need to do is contact us and get together with us for a chat. We will take care of the rest.
In a concept that is as wide as search engine optimization, we all have different opinions about which is the most effective way to optimize a site. We know of different tactics that will work but finding the one that is perfect is often subjective in nature.
Although all the different tactics come under one head, that is SEO practices, they are divided into three types – white hat SEO, black hat SEO, and grey hat SEO. In order to use the proper SEO techniques and get the maximum outcome from them, you first need to understand the differences in each of the different types of black hat, white hat, and grey hat SEO. Read on to know more about the differences.
White Hat SEO
Any practice that helps to improve the search performance on the SERP or the search engine results page and also adheres to the guidelines & policies of search engines is known as White Hat SEO.
In short, it is the ethical way of doing search engine optimization. In White Hat SEO, you adhere to the rules. To give you a rough idea of what we exactly mean by following the rules, we present the three criteria which White Hat SEO strategies need to meet.
Follows the guidelines laid down by search engines
Google’s guidelines are the most followed set of rules that you should follow for White Hat SEO. These guidelines are the rules put up by Google in order to help us optimize a website in an appropriate manner.
These guidelines lay down all the dos and the don’ts that you need to follow in order to ethically top the SEO game. One major message that you will find at the end of going through the guidelines is that Google encourages you to NOT be manipulative in any way.
If you try to manipulate your site ranking or you try to deceive the algorithm that Google has in place, then you are definitely not following the parameters of White Hat SEO.
Lays focus on the human audience
White Hat SEO lays the primary focus on the experience of the website’s visitor. The top priority of any search engine is to provide the best & most relevant results to its users.
This is the most important component that you need to consider when you are doing your SEO in a proper and ethical manner. the proper, ethical way.
In fact, most of the SEO strategies that are effective already include steps that will help you improve the user experience of your site for all the visitors.
Certain practices like providing high-quality content or faster page loading time help the audience get the most out of your website, also making it easier for them to navigate through the site.
Approaches the long-term way
If you have an SEO strategy that follows the guidelines provided by Google and with that, you are able to create a positive experience for your customers, then you are on the right track. White Hat SEO is often extremely time-intensive and work-intensive.
Although this means that it might take you longer to see the results you are looking for, it also means that the impact will be long-lasting.
This is because when your strategies aim at improving the overall experience of the website, it helps you achieve steady rankings with the help of your target keywords.
As you need to invest in content that will definitely continue generating results for years, and as you will indulge in SEO tactics that will keep you on the safer side of Google or any other search engine, White Hat SEO is definitely the way to garner long term results.
Black Hat SEO
Whatever you have learned about the White Hat SEO, just think its opposite and you will have the definition of Black Hat SEO. If an SEO strategy meets the following criteria, then it definitely falls under the Black Hat SEO:
1. Does not follow any guidelines
Black Hat SEO practices violate all the guidelines put down by Google. At times, they do exactly what Google instructs them not to do at any cost.
2. Relies on manipulation
Black Hat SEO depends on the manipulation of the algorithms that Google has placed on the search engine.
This basically means that even though the strategy being followed does not look into or focus on the audience and the experience that they are receiving at the website, it is tricking the Google algorithm to think that it values the users more than any other aspect. Simply put, Black Hat SEO is deceptive in nature.
3. Has a short-term approach
Black Hat SEO majorly focuses on the quick wins. This means that the strategies in Black Hat SEO pay attention to fully exploiting the loopholes present in the Google algorithms, so that the rankings improve, even without much hard work.
Even though these SEO practices do provide results, they are short-lived almost all the time. Websites that use Black Hat SEO strategies are always at a risk of losing their rankings, making the results short-lived.
The major reason behind this is that Google is always updating its algorithm and working towards providing the best results to the users while preventing websites without good user experiences from ranking well. In February 2011, Google introduced the Panda Update which aimed at stopping sites with poor content from making up to the top search results. In April 2012, Google launched the Penguin Update. This aimed at catching the websites which were spamming the search results. In September 2013, Google announced the Hummingbird Update which allows the search engine to fetch better results by improving the semantic search. In 2015, Google came up with 3 updates – Mobile Update, Quality Update, and RankBrain Update. Other updates that Google has introduced over the years are AdWords SERP Update (2016), Interstitial Penalty, and Google “Fred” (2017), “Medic” Core Update (2018), Site Diversity June, September Core, and BERT October (2019), with the latest being the January Core Update that was launched in 2020.
Grey Hat SEO
If you guess that Grey Hat SEO probably falls somewhere in between White Hat and Black Hat, then you have guessed it absolutely correctly. This means that you can call Grey Hat SEO practices to be manipulative, but that doesn’t mean that they are practices that Google has instructed you to avoid.
They might not be as risky as the Black Hat SEO tactics, but they do have a lot of potential for consequences. SEO tactics like building microsites, creating doorway pages, submitting to link directories, etc, all can be considered to be Grey Hat SEO strategies.
In the case of black and grey hat tactics, there is a chance of facing consequences, due to the manipulation of the Google algorithm. The consequences can either be a demotion in the rankings or a manual penalty.
What’s the Difference?
As Grey Hat SEO is mostly the amalgamation of black hat and white hat SEO practices, we will discuss the difference between the latter two practices alone:
White Hat tactics involve creating relevant content for the users whereas black hat tactics provide a duplicate, unoriginal content.
While white hat practices offer well-labeled images, relevant links, and references, have complete sentences with good grammar and spellings, and are coded with standards-compliant HTML, black hat strategies offer invisible text, stuffed keywords, and are always redirecting the users to a different or separate website or page.
White hat tactics provide unique and relevant page titles and content whereas black hat tactics offer you links from sites, which have irrelevant content to show you.
The bottom line for this topic is pretty easy. It just advises us to stick to the white hat SEO practices. Although it takes time, effort, and money, white hat SEO tactics will bring you your desired results eventually. So if you are looking at a long-term achievement, it makes the most sense to invest in white hat SEO.
As you go in deeper into the topic, the debate against white hat SEO, black hat SEO, and grey hat SEO will continue. And no doubt, white hat SEO will always emerge as the victor.
So with that in mind, you might now be wondering how to optimize your website so that you get a positive impact. In that case, the best way of strategizing is by leaving it to the professionals.
At Cheenti, we offer SEO strategies and services as well as numerous other digital media services for the well-being of your website. So pick up your phone, and give us a call, and we can sit down together and discuss every need you have.
FAQs on SEO HATS
Is black hat SEO legal?
Although black hat SEO cannot be termed as illegal, it does violate the guidelines that Google has shared with us through the Webmaster guidelines. This means that it is definitely against the rules. Engaging in it will attract a penalty as a punishment.
Can Google Penalize my site for using Black Hat?
Definitely yes. Google can easily penalize you for using black hat SEO strategies for your website. Google usually demotes your website’s ranking or it can issue a manual penalty in case you indulge in black hat SEO strategies.
What are the white hat backlinks?
White hat backlinks are basically SEO links that help you take your website to the top ranks of the Google search engine. They are the methods that Google encourages you to undertake instead of black and grey hat methods that belong to the don’ts lift of Google Webmaster.
What are Google’s guidelines regarding SEO?
Guidelines like creating unique content and page titles, proper usage of keywords, etc fall under Google’s guidelines. Google’s Webmaster guidelines provide a detailed explanation of all the dos and the don’ts that you need to follow instead of trying to manipulate the algorithm in place.
With the world of digital marketing evolving at a rapid rate, it has become one of the major sources of online marketing that has infused itself within the different industries. All the different corporations of various industries have been keeping up with the trends to make the most out of digital marketing.
Be it food, fashion, travel, science & technology, or even healthcare, all industries are merging traditional marketing strategies with digital strategies. If you are wondering why this shift towards digital marketing is taking place, then the answer is simple – Digitalization.
The healthcare industry always needs to stay updated in order to give their patients or customers the best care. The healthcare industry cannot lag behind and need to regularly modernize themselves when it comes to patient care and treatment.
The same goes for marketing. Constructing effective digital marketing strategies will not only benefit the industry as a whole but will also greatly benefit their targeted audience. To understand how this is possible, you will need to first understand the relationship between digital marketing and healthcare.
The Effects of Digital Marketing on Healthcare Industries
Among other things, digital marketing comprises social media marketing, content marketing, search engine marketing, search engine optimization, and mobile marketing. It is also an extremely effective and inexpensive form of marketing when compared to the traditional style.
Hence, the healthcare industry will not only have a greater reach but will get an intense benefit as well. Here are a few ways digital marketing affects the healthcare industry:
1. Social Media Marketing:
Social media marketing is the path that organizations use to communicate with their users and follower base. When it comes to the healthcare industry, it is similar to the word of mouth marketing, as people generally tend to give others recommendations of good healthcare facilities and doctors and hospitals.
2. Search Engine Optimization:
Businesses that conduct search engine optimization ensure a better rank on Google and other search engine results. This leads to more visits to the website.
In healthcare, there are numerous people who are looking up the internet for answers to various queries. With proper search engine optimization, a healthcare facility will be visible to the searchers according to their specific search queries.
3. Search Engine Marketing:
SEM is an integral part of any digital marketing mix as almost 85% of the online browsing begins at various search engines. This means your marketing campaign with pay-per-click ads needs to start there.
Numerous prospective patients are looking up the internet for signs and symptoms and treatments for any healthcare issue or ailment they are facing.
If your PPC advertisement is visible to the right at the moment when they are searching for answers, then they will surely look into your brand to see if they will get what they are looking for.
The search engines act as the perfect platform to run PPC advertisements and increase the visibility of your healthcare brand.
An effective ORM strategy is a key part of marketing for the healthcare industry. It is not always possible to get positive reviews from everyone, even if your services are impeccable.
Patients who are dissatisfied might leave negative reviews online, which will lead to the creation of a wrong impression. Hence, ORM or online reputation management is of utmost importance.
Usage of the proper and the best ORM services will provide a seamless process of generating positive reviews and helpful results.
It increases the credibility of your website and brand, offers higher rankings, enabling you to get more patients online.
Negative reviews are detected so that you are able to respond to them immediately, turning them into positive experiences for the dissatisfied patients.
5. Mobile Marketing:
About 54% of people prefer using their mobile devices to interact with healthcare professionals. If you are present on the mobile phones of the patients in the form of apps, it will help your healthcare brand be successful especially when patients take it on themselves to find answers for ailments.
Mobile applications help the patients have easy access to medical information, keep a track of their medications, connect directly with physicians, and a lot more. This experience will increase patient loyalty to your healthcare facility.
6. Content Marketing:
Healthcare content marketing is one of the most important digital marketing strategies. It helps your healthcare facility and establishment reach out and educate the target audience through the online content that you provide.
You can create brand awareness via this method of marketing. Content marketing also encourages patient interaction, engagement as well as retention. With proper content marketing, you will be able to reach out to a larger audience.
Some Interesting Statistics about Digital Marketing in Healthcare
If this question is still on your mind, then here are a few statistics that will tell you why digital marketing is good for healthcare and how it will benefit the industry:
- 40% of people change or make their healthcare-related decisions after coming across social media.
- 47% of online users search for hospitals, doctors, and other health professionals online.
- 66% of the users search for a specific or a particular disease or ailment.
- People in the age group of 18-24 are twice likely to use social media to discuss health issues than those in 45-54.
- Around 90% of the people in the 18-24 age group say they are more likely to believe the social media for healthcare updates.
- Around 19% of the people who were surveyed have health and fitness apps on their phones.
- Almost 94% of the patients read online reviews before choosing a healthcare facility or service.
At Cheenti, we provide a 360-degree digital marketing service that has been exclusively created for the healthcare industry. With the proper mix of the different tools for healthcare based digital marketing, we provide the perfect online solution for your healthcare facility.
With us by your side, let more people be aware of your services and your expertise. Be it content marketing, social media, ORM, SEO & SEM, mobile marketing, or website development and management, we will take care of all that needs to be done to give you the best.
Marketing has evolved. Modern advancements and developments have opened the door to a whole new era of marketing – DIGITAL MARKETING. Digital Marketing is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services satisfying the goal of both parties.
Here are the core variants of digital marketing explained by Elixir Web Solutions:-
Paid search or pay-per-click advertising cites the sponsored result on the side or top of a search engine results page. You only pay when your ad is clicked. A digital marketing agency can tailor your PPC ads to appear when certain terms are entered, creating ads that are targeted to a particular audience. The ads are visible, flexible and most importantly, effective for many kinds of organizations.
Search Engine Optimization
In simple words, Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up and reach of your website so that the pages appear at the top of a search engine result for a specific set of keyword terms. The aim is to attract visitors to your website when they look for products and services related to the business. Digital marketing agency enforces the need to use SEO facilitating well constructed and user-friendly websites, valuable content, and credibility for other individuals and websites.
Emails have been the oldest form of advertising and are not going anywhere anytime soon. It is still counted as an instant and direct way to reach customers with critical information. But top digital marketing agency knows that not just any email will do the needful. Successful email campaigns must be relevant, engaging, informative and entertaining. For a successful campaign, we have to satisfy these five core attributes – Relevance, Conversational, Trustworth, Strategic and Coordinated across channels.
You must have heard the expression ‘Content is King’. If not, you have now. The top digital marketing agency says that great content is the fuel that drives your digital marketing activities. It is the base of modern SEO and gives you something of value to offer customers in emails and paid search ads.
Creating smart content which is not promotional in nature, but educates and inspires is tough but well worth the effort. Offering content that is relevant to the audience helps them see you as a valuable source of information.
Social Media Marketing
Hundreds and thousands of people rely on social networks to discover, research and educate themselves about a brand before engaging with that organization. For marketers, it is not enough to just post on Facebook and Twitter accounts. You have to weave social elements in every aspect of marketing and create more peer-to-peer sharing opportunities. The more your audience engages with the content, the more likely it is that they will share it.
Mobile devices have become an integral part of our lives making it vital to understand how to effectively communicate on this channel. From SMS and MMS to in-app marketing, there are a number of ways to market on mobile devices so finding the right one is key. Beyond the mechanism to deliver the message, you need to think about the coordination of marketing across digital channels and make sure mobile is a part of that mix.
Hence, to keep the digital marketing strategy sharp you must take constructive criticism from your community. Learn to invest in solid metrics, like tools to measure traffic-to-sales conversions. Take note of the efforts which yield good results and learn to let go of projects which are costing you more money than they are actually worth. The new ad technology platforms, types of ads, methods of tracking, dynamic and content and developments such as the Internet of things offer endless opportunities for marketers to engage their customers personally.
So are you ready to take on the challenging task of digital marketing?
It’s time to dig a bit deeper into Google Analytics. Here are some Google Analytics FAQs listed by one of the top digital marketing company in India to explain website user behavior:
1. How do you know how many repeat visitors a site receives?
Google Analytics gives you this information under “Returning Visitors.” It’s located right underneath “New Visitors.” The returning visitors will add a session to your total number of sessions for the specified time. What we cannot know is how many times each returning visitor accessed the site. So, it’s possible that one returning visitor accessed your site 2 times and another accessed it 15 times. But there is a lot more information you can use to see what people are doing on the site.
2. What is the difference between bounce rate and exit rate?
One of the first behavioral metrics one can analyze is the bounce rate vs exit rate. The SEO agency in Delhi defines bounce rate as visiting a site and then hitting the back button to return to the referring site. The exit rate is when someone uses a site by going from one page to another and then decides to leave. When people bounce from a site, it usually means they did not find what they were expecting. Every visitor will eventually EXIT a site but depends on which page the visitor was on before exiting. For example, if your visitor exits after requesting a quote or if he/she exists on the request a quote page then that could be a problem with the copy of the layout of the page.
3. What is the difference between users and sessions?
When you look at the traffic data for your site, you will see two numbers identified as “users” and “sessions”. Users are the number of people who have come to your site. Sessions are the number of times your site has loaded for people. To explain this further, let’s say John comes to the site, buys a product, and leaves. This would show in Google Analytics as one user and one session. Johnny may come to your site, find a product, decide to leave the site, and then come back again to make a purchase. This would show as one user and two sessions. The numbers you see are the total users/individuals that have come to your site during the specified time and the number of sessions is how many times all of those users accessed the site.
4. How does Google Analytics track conversions?
As per one of the top SEO agency in Delhi, conversion refers to making a purchase, filling out a contact form, signing up for an email newsletter, or taking another action that moves them through the sales process. The way Google Analytics tracks conversions is via Goals. After creating the goal, you’ll have to wait for it to start tracking what users do on your page. Knowing how many people convert will tell you which marketing strategy is most effective.
5. How does Behavior in Google Analytics help you?
The behavior section is great if you want to see where people go on your site and where they exit. You can track the number of people who go from the homepage to another page, and then another page. You can use this information to come up with reasons they may be leaving for the site. For example, if there are a lot of users exiting the site from a product page, there’s something about that page they don’t like. It could be anything from the price, the image of the product or something about the content. This information can be used to adjust the page to see if you can increase conversions.
For example, you see a lot of people go till the end but never convert. With this information, you can examine that page to see what may be the cause. If people go from the service page to the contact page, it must mean they have the intention of contacting you. There must be some problem on that page. You can consider the wording of the copy on that page or the length of the contact form. Some people won’t complete forms that request too much information, so you might consider making a form shorter too see if the page converts better.
Want to know more about Google Analytics? Contact the top digital marketing company in India.