Month: August 2022

Customer online reviews are creating a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral feedback system that can influence consumers’ choices. Getting reviews for your business is important for various reasons. Perhaps you already collect customer reviews about your services and respond to their valuable feedback, but… Continue reading How Online Reviews Impact Local SEO Rankings

Advertisements targeted at niche markets are highly effective. The niche marketing approach involves marketing products and services to a small, well-defined, and specific group of people. It’s a strategy that many organizations implement to support underserved communities and attract loyal customers. Niche targeting requires an understanding of the company’s niche. As defined by niche marketing… Continue reading Niche Marketing: Everything You Need to Know

Lead generation is a constant need for any business in order to remain competitive. Even though there are a variety of methods for finding potential customers, many of the techniques that were popular in the past are no longer in use. The popular lead generation strategy that is used today may not last forever. It… Continue reading 7 Ways to Generate Qualified Lead for Your Business